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Lauren Melde
Senior Lifecycle Marketing Manager at Lyra Health
Lauren Melde is currently the Senior Lifecycle Marketing Manager at Lyra Health, a role she has held since August 2022. In this position, she focuses on lifecycle marketing strategies to enhance customer engagement and retention. Prior to joining Lyra Health, she worked at MyFitnessPal, where she contributed to marketing initiatives.
Melde has a background in communications, with experience in translating complex ideas into accessible language. Her professional journey reflects a commitment to effective marketing and customer outreach strategies. She is based in Fairfax County, Virginia and actively shares insights and updates related to her work on LinkedIn.
Highlights
BEYOND thrilled to announce that I've joined the incredible team at Lyra Health as Senior Lifecycle Marketing Manager! 🚀
Lyra is on a mission to make mental health care more accessible–and more successful–for millions of people around the world. Trusted by the teams at Google, Meta, Starbucks, eBay, and so many others, Lyra is revolutionizing how organizations support their teams' mental well-being to drive business outcomes, while also improving employees' access to care, ensuring they thrive both personally and professionally.
I'm incredibly grateful for the chance to work on something I'm truly passionate about with such a high caliber and empathetic team. We're going to do life-changing things together!
A quick note of gratitude:
I want to thank the team at Aura for welcoming me in for such a brief period. I know that role will serve as a pivotal experience for a lifecycle marketer a bit earlier in their career. The leader of the team is an LCM expert, she's polished, organized, professional, and above all a great mentor/boss. DM me if you think you might be interested in learning more about the vacancy!
And thank you to my AMAZING team at MyFitnessPal for two years of growth, humor, and learning! The work we did was complex but I always had the best time doing it alongside all of you. Mike Fisher is truly a transformational leader and I look forward to seeing how the product and the company evolve over the coming years! I'll be rooting for you!
Here's to changing the lives of millions of people with our products and our missions ✊
#DreamJob #MissionDrivenCareerMoves #KeepGoingSoYouKeepGrowing
This is amazing! I absolutely love the work MyFitnessPal does. So proud to work for a company that truly cares about its members' success and health, and to have those members use your product to change their lives! Our mission is so rewarding.
From the article: "With little improvement following their original 2022 survey on Americans' nutrition knowledge, MyFitnessPal is introducing an advisory council of experts across the health industry to help educate consumers and shape the future of the app"
Great work on this, Amanda Mahan, Rebecca Casamayor and Stephanie Nelson, MS, RD!
