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Lauren Morr

Senior Vice President, Digital Engineering & Architecture at Abercrombie & Fitch Co.

Lauren Morr is an experienced executive currently serving as the Senior Vice President of Digital Engineering & Architecture at Abercrombie & Fitch Co. since September 2022.3 She has over 20 years of progressive multi-faceted experience in eCommerce, Omni-channel, and IT.3

In her current role, Morr oversees multiple engineering teams, including:

  • Mobile Apps
  • Ecommerce Experience Engineering
  • Ecommerce Services
  • Ecommerce Platform Engineering
  • Enterprise Architecture
  • Software Engineering Transformation Team
  • Stores Engineering
  • Order Management
  • Supply Chain Technology
  • Integrations
  • Marketing Technology Teams3

Prior to her current position, Morr held several leadership roles within Abercrombie & Fitch Co.:

  • Group Vice President, Digital Engineering & Architecture (November 2021 - September 2022)
  • Group Vice President, IT Strategy, Innovation & Architecture (May 2019 - February 2022)
  • Group Vice President, Omnichannel Experience & Operations (May 2018 - May 2019)
  • Vice President, Omnichannel Operations (May 2014 - May 2019)3

Before joining Abercrombie & Fitch, Morr worked at DSW Inc. as Director of E-Commerce Operations and Director of E-Commerce and Store Systems from June 2007 to September 2011.3 She also held positions at BathandBodyWorks.com (Limited Brands) and Victoria's Secret.3

Morr has been recognized as part of the Modern Retail Vanguard for 2024, highlighting her contributions to Abercrombie & Fitch's digital transformation and personalization efforts.2 Under her leadership, the company has focused on improving the digital shopping experience, connecting online and in-store experiences, and driving significant growth in digital sales.2

Lauren Morr holds a BA in Computer Science from the University of Redlands, which she obtained between 1991 and 1995.1

Highlights

Jan 4 · theorg.com
Lauren Morr - Senior Vice President, Digital Engineering ... - The Org
Dec 11 · modernretail.co
Lauren Morr, Abercrombie & Fitch | Modern Retail Vanguard 2024
Lauren Morr, Abercrombie & Fitch | Modern Retail Vanguard 2024
Jul 23 · dnb.com
Lauren Morr | Email Address | Phone Number | Abercrombie & Fitch ...
Jan 1 · rocketreach.co
Lauren Morr Email & Phone Number | Abercrombie & Fitch Co ...
Lauren Morr Email & Phone Number | Abercrombie & Fitch Co ...

Related Questions

What are some of Lauren Morr's key achievements at Abercrombie & Fitch?
How has Lauren Morr's role evolved since she joined Abercrombie & Fitch in 2011?
What digital engineering strategies has Lauren Morr implemented at Abercrombie & Fitch?
How does Lauren Morr's approach to personalization differ from other retailers?
What challenges has Lauren Morr faced in her role at Abercrombie & Fitch?
Lauren Morr
Lauren Morr, photo 1
Lauren Morr, photo 2
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Location

New Albany, Ohio, United States