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Lauren Nickle, MBA

Account Executive at Major League Baseball

Lauren Nickle, MBA, is an accomplished Account Executive with over a decade of experience in the sports partnership industry, specializing in generating sponsorship and media revenue.

With a strong background in connecting brands to baseball fans through innovative media solutions and the integration of technology within MLB operations, Lauren has a proven track record of driving value for partners.

She started her career by managing partner campaigns across various MLB platforms, eventually progressing to oversee tech integration for pioneering partners in in-game Instant Replay and in-game video tablet sponsorship, setting the standard for future technical integrations in MLB.

Lauren's expertise led to her promotion to the MLB Sales team in Los Angeles, where she managed West Coast media partners and tech relationships, leveraging her creative and logical approach to deliver value for brands.

Having completed her MBA at the University of Southern California and a Bachelor's in Advertising from West Virginia University, Lauren combines her academic knowledge with hands-on experience to excel in Sales, Sponsorship, Market Research, Social Media, Integrated Marketing, and Advertising.

Throughout her career with Major League Baseball, Lauren held roles such as Account Executive, Sales Service Executive, Senior Coordinator in Account Services (Sponsorship), and Coordinator in Account Services (Sponsorship), showcasing her versatility and expertise within the industry.

Her early experiences as a Sponsorship Intern at Major League Baseball Advanced Media, Branding Intern at Health & Health International Holdings Limited, and Research Associate at CenterBrain Partners have contributed to her well-rounded skill set and strategic approach to partnership and media revenue generation.

Lauren Nickle, MBA
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Location

Los Angeles Metropolitan Area