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Lauren Park

VP, Digital Marketing at 88rising

Lauren Park is a Digital Marketing and Content Strategist with a diverse background in project management, advertising, and creative marketing.

She studied Business Management Economics, earning a BA from the University of California, Santa Cruz.

Lauren has held significant roles in various organizations, including VP of Digital Marketing at 88RISING, Founder of Park Creative, Associate Director of Fan Engagement at Warner Records, Manager of Fan Engagement & Digital Marketing at Warner Records, Digital Marketing Manager at Concord Music Group, Digital Content and Marketing Manager, A&R at Welk Music Group, and Marketing Intern at Mulholland Drive Entertainment.

Highlights

Nov 22 · linkedin

Very happy to share this career update - I have joined 88rising as VP of Digital Marketing.

I started working with 88rising as a digital consultant in January of this year. It’s been an honor to work projects like NIKI’s “Every Summertime” (my first time running a TikTok campaign - it currently 2 million creates), Jackson Wang’s ‘Magic Man’ album release (which debuted No 15 on Billboard 200), Head In The Clouds Festival (first running point on socials for a music festival) and Joji’s “Glimpse Of Us” + Smithereens album release among others.

After running my own business for nearly two years - I can’t tell you how much I have valued being able to “try on” a company. To understand the team, roster of artists, leadership style and company culture before making a mutual decision of fit. It’s not typical but it really should be.

If you’re unfamiliar with 88rising - they/we are a music hybrid company that works with Asian and Asian American artists: label, management, publishing, touring, production, music festival and more.

Thanks to all my new friends at 88 for having me. Shout out to my small but mighty digital team. Very excited for everything in 2023.

Also thank you to @sarab for inviting me that Joji show one year ago which ultimately led me down this path. I owe you an expensive dinner.

Park Creative lives on in one-off consulting sessions. Message me if you’d like to hear more.

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Lauren Park
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Location

Los Angeles, California, United States