Suggestions
Lauren Reddy
Studying cultural research in the Sociology department at The London School of Economics. Audience insights at The New York Times
Lauren Reddy is a seasoned media professional currently serving as the Senior Director of Audience & Editorial Strategy for Newsroom Projects & Initiatives at The New York Times.12 She assumed this role in August 2023, bringing with her extensive experience in audience development, editorial strategy, and cultural research.2
Career Progression
Lauren joined The New York Times in 2015, initially building out a new audience team on the business side.1 Her career at the Times has included several key positions:
- Manager, Social Analytics (2015-2016)
- Associate Director, Audience Development (2016)
- Director, Audience Development & Insights (2016-2018)
- Director, Audience, Special Projects (2018-2022)
- Director, Audience & Editorial Strategy, Newsroom Projects & Initiatives (2022-2023)
Prior to joining The Times, Lauren worked as:
- Social Media Director at The Huffington Post
- Social Media & Publicity Manager at Time Out Group plc
- Publicist at Workman Publishing
- Publicity Assistant at Penguin Group USA2
Responsibilities and Achievements
In her current role, Lauren is responsible for:
- Identifying opportunities for audience growth across channels
- Sharing key learnings across brands
- Partnering with data and insights teams on measurement strategy
- Crafting processes for setting and managing audience expectations for innovative stories
- Identifying and conceiving projects to help deliver on audience goals
- Providing regular audience insights to shape editorial strategy1
Education
Lauren's educational background includes:
- Bachelor of Arts in History and European Studies from Claremont McKenna College
- Currently pursuing a Master of Science in Culture & Society (Sociology) at The London School of Economics and Political Science (2023-2024)2
Lauren Reddy's expertise in analytics, audience development, and editorial strategy has made her a valuable asset in The New York Times' efforts to engage readers across various platforms and special projects.12


