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Lauren Shroyer

Shaping the Future of Health & Fitness Education Through Product Innovation, Operational Excellence, & Technology Adoption | Start-Up Board Advisor & Product Development Executive

Lauren Shroyer is a forward-thinking Product Innovation Executive and start-up Advisory Board Member, dedicated to shaping the future of the fitness industry through cutting-edge technology and scalable product innovation.

With a career that spans from being a personal trainer in Silicon Valley to holding leadership positions at various fitness organizations like Gain Fitness and American Council on Exercise (ACE), Lauren has a proven track record of anticipating market needs, fostering innovation, and driving operational efficiencies.

As the Vice President of Product and Innovation at ACE, Lauren played a pivotal role in building the product development department from scratch, introducing data-driven strategies, and ensuring that fitness education remains accessible and relevant.

Her leadership philosophy focuses on nurturing agility, fostering cross-functional synergy, and empowering teams to create top-tier products that fuel the evolution of the fitness industry.

Lauren's academic background includes a Master of Business Administration from the Gies College of Business at the University of Illinois Urbana-Champaign, a Master of Science in Kinesiology and Exercise Science from Illinois State University, and a Bachelor of Science in Psychology from the University of Illinois Urbana-Champaign.

Having held various roles such as Vice President of Operations at AXIS Personal Trainers, Chief Operating Officer at GAIN Fitness, and Strategic Advisor at Sustineo Fitness, Lauren brings a wealth of experience in operational management, tech innovation, and industry best practices.

She has also been an integral part of creating robust trainer networks, orchestrating M&A strategies, and guiding fitness startups through industry challenges, showcasing her expertise in driving business growth and transformation.

If you're looking to transform the realms of health and fitness, explore the evolving landscape of the industry, or arrange keynote speaking engagements, Lauren Shroyer is a seasoned professional you can connect with for insights and collaborations.

Highlights

Jun 23 · linkedin

I'm excited to share our partnership with Wix to launch the new ACE+Wix Website Builder. I can't say enough good things about working with Brady Klein on this project.   As we continue to grow our career support for health and exercise professionals at American Council on Exercise (ACE Fitness), we knew that identifying the right partner to offer a website builder was pivotal to setting them up for success. It was quickly apparent that the Website Builder offered by Wix will support professionals in creating a polished website to build their brand and connect with clients leaving them time to do what they do best ...Get people moving to healthier and more active lives.   Read more about the ACE+Wix partnership, plus how you can get started building your own website: ACE Website Builder | Powered by Wix (acefitness.org)

Big thanks and Congratulations to the technical integration crew Joseph Mastrangelo, Mike Biggs, Andy Olson, Adrian Camacho, Jeremiah Lafica, and John Brumfield. And to the entire team, Stefanie Lujan, PMP, Joe Sackett, Jessi Yeager, Araceli De Leon, MS, Megan Looney, and Kate Ranieri. I couldn't ask for a better team. Thank you all for making this come to fruition.

Lauren Shroyer
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Location

San Diego Metropolitan Area