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Lauren Smith

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Lauren Smith is an Account Executive at FullStory.134 She has been involved in promoting FullStory's presence at industry events, such as the #IRX (Internet Retailing Expo) where she encouraged people to visit FullStory's booth.3 Lauren has also participated in FullStory's customer engagement initiatives, including speaking at Gangverk's "CDP and Marketing Technology Showcase" event, where she discussed leveraging customer data for storytelling and optimizing the customer experience.4

FullStory is a behavioral data analytics company that specializes in understanding user sentiment and interactions within digital environments.2 The company offers a platform that captures, analyzes, and visualizes user behavior to help businesses improve their digital products and customer experiences.2

It's worth noting that there are multiple individuals named Lauren Smith with different professional backgrounds, so the information provided here specifically relates to the Lauren Smith associated with FullStory and the LinkedIn username lauren-smith-241175157.

Highlights

Jan 25 · linkedin

Working with a product that people love is game changing. You get to pull quotes like this:

David Boothroyd, Head of Operations and Governance, The Rank Group plc

“Before FullStory, we had all these siloed views of the customer experience, but we needed an end-to-end view of how different site and app experiences impact customers. It was immediately clear that FullStory was what we were looking for—it lets us look at things through the customer’s eyes and link their behaviour's back to the technology, the design, and the creative decisions that were made. When leadership asks me what percentage of customers are being affected by an issue, I go straight to FullStory, nowhere else.”

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Lauren Smith
Lauren Smith, photo 1
Lauren Smith, photo 2
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Location

London, England, United Kingdom