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Lauren Soucy

Marketing and Growth Executive | Demand Generation | SaaS

Lauren Soucy is a results-driven professional with over 18 years of experience in powering growth and driving revenue for companies of various sizes. She has a strong background in Content Marketing, SEO, Outreach, Demand Gen/Lead Gen, Paid Search & Social, ABM, and UX. Her expertise lies in generating digital marketing-sourced revenue and has achieved remarkable results, including over $50m ARR under her leadership in the past 8 years.

In her role as the Head of Growth at First Page Strategy, Lauren successfully delivered a 30% revenue increase for a $100m client in the business formation industry while managing an 18-person marketing team. At Time Doctor, she oversaw a 15-person global marketing team and significantly grew organic traffic, contributing to a $13m ARR growth in two years. Additionally, she played a key role in establishing the company's mission, values, and brand identity.

During her tenure at Workable, Lauren managed to scale organic traffic from 76,000 to over 1 million monthly visitors, led acquisition strategies, and contributed to a $25m ARR increase over three years. With a solid foundation in SEO and content from her time at TechTarget, where she rose to the position of SEO Director overseeing numerous domains and international sites, Lauren has proven her ability to drive growth and build scalable marketing processes.

Throughout her career, Lauren has been instrumental in driving growth for both venture-funded startups and bootstrapped companies, demonstrating a versatile skill set adaptable to diverse business models. Her preferred working environment focuses on organic channels, and she excels in collaborating with sales teams to drive pipeline growth. Lauren Soucy is currently seeking new opportunities to contribute to companies' growth stories.

Lauren Soucy
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Location

Boston, Massachusetts, United States