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Lauren Vogt

Lauren Vogt is a senior media professional at Kohl's, currently serving as the Director of Performance Media.14 Based in Mequon, Wisconsin, she has over 500 connections on LinkedIn.1

Professional Experience

Lauren has held various roles at Kohl's, showcasing her expertise in media planning and activation:

  • Vice President, Media Planning and Activation: This appears to be her most recent position at Kohl's.1
  • Director, Performance Media: A previous role she held at the company.4
  • Planning & Activation Director, Media: Another position she has occupied at Kohl's.3

Kohl's Media Network

Lauren's work is likely closely tied to Kohl's Media Network (KMN), the company's in-house retail media agency. KMN leverages Kohl's vast consumer data and insights to create innovative retail media solutions for partners.2 The network offers various advertising opportunities, including:

  • On-site product ads
  • Brand pages
  • Email ads
  • Kohl's App push notifications
  • Off-site paid social and influencer ads
  • Off-site display ads
  • Video and streaming audio2

Professional Reputation

Lauren is highly regarded by her colleagues. One testimonial states, "I have worked with Lauren Vogt for years - she exceeds at everything she touches she is also coachable and amazing to work with".5 This speaks to her competence and collaborative nature in the workplace.

Lauren Vogt's role at Kohl's involves leveraging the company's significant customer base, which includes over 65 million customers and receives about 1.7 billion website visits per year.2 Her expertise in performance media likely plays a crucial role in Kohl's efforts to create personalized and effective advertising strategies for its partners.

Highlights

Oct 14 · careers.kohls.com
Marketing & Digital - Kohls careers
Kohl's Digital Marketing Strategies - PR News - Everything PR
Jun 28 · searchnurture.com
Kohl's Advertising - Search Nurture
Jul 22 · chainstoreage.com
Kohl's enhances retail media network - Chain Store Age
Jul 21 · pymnts.com
Kohl's Broadens Kohl's Media Network to Boost Advertising
Jan 24 · adweek.com
Kohl's Puts Its $240 Million Media Account Up for Review - Adweek

Related Questions

What are Lauren Vogt's main responsibilities as Director, Performance Media at Kohl's?
How has Lauren Vogt contributed to the growth of Kohl's Media Network?
What is Lauren Vogt's background before joining Kohl's?
How does Kohl's Media Network benefit its advertising partners?
What are some recent projects Lauren Vogt has led at Kohl's?
Lauren Vogt
Lauren Vogt, photo 1
Lauren Vogt, photo 2
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Location

Menomonee Falls, Wisconsin, United States