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Lauren Vu

Head of Studios Marketing & Design at Spotify

Lauren Vu is a seasoned marketing professional with extensive experience in the entertainment and technology industries. She currently holds a leadership position at Spotify, where she has worked in various roles since 2019.1

Career at Spotify

Lauren Vu's career at Spotify has progressed through several key positions:

  • Director, Head of Audiobooks Marketing Strategy (November 2022 - Present): In this role, she leads the global marketing strategy for Spotify's audiobooks vertical, focusing on growing the category and introducing it to new listeners.1

  • Director, Head of Podcast and New Formats Marketing (February 2021 - Present): She drives demand, conversion, and engagement for Spotify's podcast portfolio, including video podcasts and live audio.1

  • Director, Head of Studios Marketing & Design (US) (February 2019 - February 2021): This was her initial role at Spotify, where she likely oversaw marketing and design efforts for Spotify's original content and studio productions.1

Previous Experience

Before joining Spotify, Lauren Vu held significant positions in other major media companies:

  • Content Marketing Lead at Hulu (2016-2019)
  • Senior Manager, Consumer Marketing at HBO (2013-2016)
  • Various roles at Warner Bros. Entertainment Group of Companies (2009-2013)1

Education and Recognition

Lauren Vu holds a BS degree from New York University.1 Her professional achievements include:

  • Recognition in The Hollywood Reporter's Digital Marketing Impact Report (November 2020)
  • New York University Founder's Award (May 2009)
  • Multiple Clio Awards in 20171

Lauren Vu's career trajectory demonstrates her expertise in digital marketing, content strategy, and leadership in the evolving landscape of audio and digital entertainment.

Highlights

Jul 13 · linkedin

Things are moving quickly Poker Power! We are looking for an experienced Social Media Manager who thrives in a very fast paced start up environment. Someone who lives in the ever-changing world of culture and leads with strong creative chops. My dream is to get women talking about, learning and playing poker as if their poker night is the new girls night (out). I know my network is connected to so many talented social media specialists, so please share! Location terms flexible.

Jul 7 · linkedin

I'm thrilled to announce that I've recently joined the leadership team at @joinpokerpower as Head of Marketing! Poker Power is dedicated to empowering 1 million women by teaching them how to play poker and PLAY LIFE DIFFERENTLY. We use poker gameplay to equip women with essential skills applicable to both business and life: risk-taking, negotiation, strategy, discipline, reading people, and confidence. You can download the app for free, attend virtual lessons and live community events that also inspire connection and community with other like-minded women looking to accelerate their professional and personal development.

I was truly inspired by the mission of Poker Power and the remarkable team driving this company forward. Special thanks to Jenny Just , Betina Chan-Martin, Alexa Yurick for welcoming me aboard as we embark on an exciting phase of growth!

While this post might be a few weeks overdue, it's only because I've been fully immersed in driving the business forward and ramping up our consumer marketing initiatives. Stay tuned for upcoming opportunities as quickly dive into strategic brand partnerships and expand our team to fulfill our goal of reaching and teaching 1 million women!

Start playing with us at www.pokerpower.com or download the app for free: https://lnkd.in/gh9eAR7j

Related Questions

What are some of Lauren Vu's most notable achievements at Spotify?
How has Lauren Vu's role evolved since she joined Spotify?
What strategies has Lauren Vu implemented for Spotify's audiobook marketing?
What awards or recognitions has Lauren Vu received in her career?
How does Lauren Vu's experience at Hulu compare to her time at Spotify?
Lauren Vu
Lauren Vu, photo 1
Lauren Vu, photo 2
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Location

Santa Monica, California