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Laurence Buchanan

CEO at EY Seren, EMEIA Customer & Growth Leader

Laurence Buchanan is a Partner at EY's Consulting business and serves as the CEO of EY Seren, focusing on human-centered design, innovation, and business transformation to re-imagine growth for clients.

With a background of over a decade at SAP, Laurence held various leadership roles before joining EY, including EMEA Vice President for CRM, showcasing expertise in Digital Transformation, Customer Experience, and CRM.

Laurence has a versatile industry experience, having worked with global companies across sectors such as Life Sciences, Telco, Automotive, Retail, Financial Services, and Government, including projects on customer experience, digital strategy, and sales force effectiveness.

He holds a master's degree in Modern History from the University of Oxford and actively contributes to thought leadership through his blog, 'The Customer Revolution,' and as a primary judge on CRM Idol.

Laurence Buchanan's specialties include Customer-centricity, Design, Innovation, Customer Experience, Digital Transformation, CRM, Cloud Computing, Social Media, Acquisitions & PMI, Solution Selling, Business Consulting, Alliance Management, Program Management, and Presenting & Public Speaking.

Laurence Buchanan
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Location

Weybridge, England, United Kingdom