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Laurence Dawes

Director, Experience Design at Magic Leap

Laurence Dawes is an experienced professional currently serving as the Director of Experience Design at Magic Leap. He specializes in exploring the future of work and collaboration, focusing on developing innovative tools for enterprise use.

With a background in Digital and Product Innovation & Development, Design Leadership, Design Thinking, and User-Experience Design, Dawes brings extensive expertise to his role. He holds a Bachelor of Arts (BA) in Industrial and Product Design from the University of Plymouth.

Throughout his career, Dawes has held several key positions, including:

  • Director of Experience Design at Magic Leap
  • VP XR / AR Innovation
  • Director XR / AR Innovation
  • Concept Director at Trigger - The XR Agency
  • Senior Design Manager / Creative Lead at LEGO Group
  • Designer / Senior Designer at LEGO Group

His skill set includes Design Strategy, Toy & Play Design, Prototyping, Pitch and Concept Deck Creation, Team Development & Leadership, and 3D Modeling & Rendering.

Dawes has also contributed to the entertainment industry, being known for his work on "The Lego Movie" (2014) as part of the Lego Team in the Art Department.2

Recently, Magic Leap has entered into a strategic technology partnership with Google, aiming to bring a wider range of immersive experiences to market.1 This collaboration could potentially involve Dawes' expertise in experience design as Magic Leap continues to innovate in the AR space.

Highlights

Jan 18 · hustwit.com
Eno — Gary Hustwit
Philanthropies Home Stories Archive
Jun 16 · benoy.com
Who we are | Architects & Masterplanners - Benoy

Related Questions

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How has Laurence Dawes' background in industrial and product design influenced his work in AR/XR?
What was Laurence Dawes' role at the LEGO Group, and how did it prepare him for his current position?
Can you provide examples of Laurence Dawes' leadership and innovation in his previous roles?
How does Laurence Dawes' work at Magic Leap contribute to the future of work and collaboration?
Laurence Dawes
Laurence Dawes, photo 1
Laurence Dawes, photo 2
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Location

Los Angeles, California, United States