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Laurence Poissant Chagnon

I'm a marketing person who's also strong at product. 10+ years in management and leadership positions - MBA Candidate -

Professional Background

Laurence Poissant Chagnon, Adm.A. is a seasoned professional with a wealth of experience in product management, digital marketing, and strategic leadership. With a proven track record in P&L ownership, Laurence has demonstrated exceptional capabilities in driving growth and implementing innovative strategies that yield transformative results. Her robust professional journey encompasses various roles that highlight her expertise in digital transformation, sales, and brand management, thus providing her with a holistic view of marketing in the modern landscape.

Having served in notable positions, such as Chief Marketing Officer & Partnerships at PreVu3D and Digital Marketing Director at Groupe Serdy, Laurence has consistently delivered results that align with organizational goals while fostering collaborative environments. Her strategic skills enable her to identify opportunities for enhancement, ensuring that marketing initiatives are not only innovative but also effective in meeting consumer demands.

Education and Achievements

Laurence's academic credentials are notably impressive, having pursued an MBA in Management Consulting at the prestigious École des sciences de la gestion (ESG UQAM) along with studies at HEC Montréal and Collège Stanislas. This rigorous educational background has equipped her with the theoretical knowledge and practical tools necessary to excel in her career.

Throughout her professional journey, Laurence has contributed to several organizations, including as a consultant at Groupe Medialys inc and as a digital marketing director, where she utilized her unique skill set to elevate brand presence and consumer engagement. Her ability to lead cross-functional teams and drive strategic initiatives has positioned her as a respected figure in the marketing sector.

Notable Achievements

Laurence's career is characterized by a series of notable achievements that underscore her commitment to excellence and innovation. As a former Chef Produit et Contenu Numérique at Groupe TVA, she played an integral role in enhancing the company’s media offerings through digital transformation efforts. Her previous experience includes serving as a Gestionnaire Web et Contenu Multiplateforme at Videotron, where her leadership facilitated expanded online presence and improved audience engagement.

In addition, her role as Conseiller Principal at Réseaux Lafontaine and as a Consultant at fan-O-web further reflects her diverse skill set in addressing complex marketing challenges. Laurence continuously seeks opportunities for growth and experimentation, ensuring that her approach remains relevant in today’s rapidly changing digital landscape.

Leadership and Contribution to the Industry

Laurence Poissant Chagnon is recognized not only for her professional expertise but also for her ability to mentor and guide less experienced colleagues in the field. Her leadership style fosters an environment of collaboration and curiosity, encouraging innovation among team members. By sharing her knowledge of digital performance marketing and change management, she empowers others to lead their projects with confidence.

As the marketing landscape continues to evolve with technological advancements, Laurence remains at the forefront of this change, adapting her strategies to leverage new opportunities. Her focus on continuous learning and development is evident, as she actively seeks to refine her skills and stay informed on the latest industry trends.

In summary, Laurence Poissant Chagnon is a dynamic leader with a strong focus on digital transformation, effective marketing strategies, and team collaboration. Her extensive career, complemented by her educational background, positions her as a valuable asset in any organization she is a part of. With proven strengths in strategic planning, P&L management, and digital marketing, she is poised to continue making significant contributions to the field of marketing and beyond.

tags':['Digital Transformation','P&L Ownership','Product Management','Digital Marketing','Change Management','Leadership Skills','Strategic Planning','Brand Management','Mentoring','Performance Marketing'],'questions':['How did Laurence Poissant Chagnon develop her expertise in digital marketing?','What strategies has Laurence used to drive growth in her previous roles?','How has Laurence's education contributed to her success in product management?','What are some notable projects that Laurence has led in the field of digital transformation?','How does Laurence Poissant Chagnon approach change management within organizations?']},

Laurence Poissant Chagnon
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Location

Greater Montreal Metropolitan Area