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Laurie Gallien Miller
Head of Analytics and Data Science at PMG Digital Agency
Laurie Gallien Miller is an accomplished marketing and analytics leader who currently serves as the Head of Analytics and Data Science at PMG Digital Agency.1 With a strong background in CRM, digital marketing strategy, and data-driven innovation, she leads PMG's Analytics, Data Science, and Measurement practice.1
Education and Background
Laurie holds an MBA in Marketing Strategy, Management, and Organizations from the Kellogg School of Management at Northwestern University. She also earned a Bachelor of Science in Psychology and Communication Studies from Northwestern University.3
Professional Experience
Before joining PMG, Laurie held several notable positions:
- Director of Marketing Analytics at SEPHORA, where she advanced omnichannel marketing measurement and testing roadmaps.2
- Various roles at Gap Inc., including Manager of eCommerce Strategy and Business Development and Senior Manager of Customer Strategy and Analytics.2
- Senior consultant at Marakon and Summer Associate at Russell Reynolds Associates.
Role at PMG Digital Agency
As Head of Analytics and Data Science at PMG, Laurie is responsible for:
- Developing and leading PMG's Analytics, Data Science, and Measurement practice.1
- Managing a team of data engineers, analysts, and data scientists.1
- Overseeing clients' marketing data foundation in PMG's Alli Platform.1
- Building analytics solutions and accelerating advanced measurement strategies.1
Expertise and Approach
Laurie is known for her:
- Unique combination of analytical problem-solving abilities and exceptional storytelling capabilities.
- Expertise in customer-led and data-driven strategies.
- Advocacy for leveraging AI and machine learning to revolutionize first-party data and measurement strategies.2
- Emphasis on maintaining a growth mindset and fostering innovation within her team.2
Laurie Gallien Miller's diverse experience in retail, e-commerce, and digital strategy, coupled with her strong analytical background, positions her as a valuable leader in the field of marketing analytics and data science.
Highlights
If you'll be in Cannes next week, come check out this panel I'm thrilled to be joining! Jon Watts Adolfo Fernández Jorge Ruiz TikTok for Business PMG
✨ Your Performance Is Only as Strong as Your Measurement Plan 📈
In today's omnichannel world, it's essential to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. TikTok is a powerful discovery engine that can drive consumers through the entire marketing funnel - from awareness and consideration, all the way to conversion and beyond. To maximize performance on TikTok, it's critical for advertisers to have a comprehensive measurement plan. Hear from TikTok's experts on how measurement, data and privacy work together to drive business outcomes.
When: Tuesday, June 18 12 - 2 p.m. Where: The Beet.TV Stage at the Infillion Café – will be on the spectacular seaside lawn of the Mondrian Hotel.
Check out Beet.TV's full presence at Cannes here: https://lnkd.in/gAi8jJZZ
Check out the agenda of their summit on data, identity and measurement here https://lnkd.in/gtqr8r_s
Very proud of the heart and hard work our team put in to make this happen. PMG’s success is proof of values in action and I’m grateful to be on the journey. To our partners at Nike, this has already been a fun ride and we’re just getting started! 👏 #letsgo #digitalmadeforhumans
https://lnkd.in/gmwikPdg
