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Laurie Hurst
Senior Director, Communications and Public Relations at PRA Health Sciences
Professional Background
Laurie Hurst is a distinguished and forward-thinking communications leader with an impressive career spanning more than 15 years. Currently, she holds the position of Senior Director of Corporate Communications at PRA Health Sciences, where she has established herself as an expert in developing and executing impactful internal and external communications strategies. Laurie's focus on fostering employee satisfaction and enhancing community engagement significantly contributes to the overall business-building results of the company.
At PRA Health Sciences, Laurie plays a crucial role in steering the organization's global communications response to the unprecedented COVID-19 pandemic. Her adept communication strategies in this regard have ensured that both employees and the broader community receive timely and accurate information during these challenging times. Furthermore, she leads the communications strategy for the company’s Diversity, Equity, and Inclusion (DE&I) initiatives, demonstrating her commitment to creating an inclusive workplace that values diverse perspectives. Additionally, Laurie's skillful handling of M&A communications has been integral to supporting PRA's pending acquisition by ICON plc, showcasing her expertise in high-stakes communication settings.
Laurie's rich background in the public relations agency landscape has equipped her with extensive experience in managing communications for renowned consumer brands across various categories, including financial services, sports media, durable goods, and consumer packaged goods (CPGs). This comprehensive background illustrates her adaptability and proficiency in crafting successful communication campaigns that resonate with diverse audiences.
What sets Laurie apart as a communications leader is her belief in the power of teamwork and collaborative spirit. She subscribes to the philosophy that being part of a passionate and innovative team is fundamental to achieving both organizational and individual success. Rather than adopting a traditional managerial role, Laurie prefers to lead by example, acting as a coach and mentor to her team members and fostering an environment where creativity and collaboration thrive.
Education and Achievements
Laurie's academic credentials provide a strong foundation for her successful career in communications. She earned her Master of Arts (MA) in Corporate Communication from Duquesne University, where she honed her skills in strategic communication and organizational effectiveness. Prior to that, Laurie received her Bachelor of Science (BS) in Journalism and Public Relations from Ohio University, positioning her well to excel in both media relations and public relations.
Throughout her career, Laurie has held pivotal roles in various respected organizations. Before joining PRA Health Sciences as Senior Director of Communications and Public Relations, she served as Vice President at Taylor Global Inc., where she led communication efforts across multiple clients and industries, demonstrating her versatility and capability in managing complex public relations campaigns. Additionally, her early career as an Account Executive at Mullen equipped her with foundational skills in media relations and strategic communication development.
Achievements
Laurie's diverse portfolio encompasses notable achievements, including spearheading several company-wide internal communications initiatives that foster engagement and transparency among employees. Under her leadership, PRA Health Sciences has implemented successful strategies that have not only enhanced employee morale but have also elevated the company’s brand reputation in the healthcare sector.
In addition to her professional endeavors, Laurie is committed to making a positive impact in her community and beyond. She actively seeks opportunities for volunteer and pro bono work within the marketing and communications industry, reflecting her passion for social responsibility and her desire to give back to the community. Her support for Alzheimer's research further highlights her personal commitment to causes that can generate meaningful change in society. Beyond her professional pursuits, Laurie is an avid basketball fan, showcasing her energetic and sports-minded personality that inspires those around her.
Conclusion
In summary, Laurie Hurst stands out as a seasoned communications professional with a rich background in corporate communications and public relations. Her leadership role at PRA Health Sciences, combined with her commitment to community engagement and a collaborative working style, positions her as an invaluable asset in the communications landscape. Whether navigating the complexities of global health communications or mentoring aspiring professionals in the field, Laurie continues to influence and shape the future of effective communication strategies.
Contact Laurie
If you share similar interests in volunteer opportunities, pro bono work in marketing and communications, or simply want to connect over a love of basketball, Laurie welcomes outreach via InMail.
