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Laurie Keith

Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies

Laurie Keith is the Vice President of Emerging Media & Technology at the Ad Council, a position she has held since May 2022.3 With over 15 years of experience in media and marketing, Laurie is responsible for identifying and establishing new media and technology partnerships in emerging areas such as the metaverse, Web 3.0, gaming, augmented reality, virtual reality, NFTs, and more.3

In her role, Laurie focuses on:

  1. Building strategic relationships with major social media and tech companies
  2. Developing large-scale, innovative social-impact campaigns
  3. Leading a center of excellence on emerging media, technology, and innovation2

Prior to her current position, Laurie held several other roles at the Ad Council, including:

  • Vice President of Media, Social & Emerging (November 2017 - June 2022)
  • Director of Business Development and Innovation (August 2016 - November 2017)
  • Director of National Accounts (May 2010 - August 2016)3

Laurie's career also includes experience outside the Ad Council, having worked as a Senior Media Planner at Initiative from March 2009 to May 2010.3

Laurie Keith is based in the San Francisco Bay Area and is a graduate of Michigan State University - College of Communication Arts & Sciences.13

Highlights

Aug 21 · linkedin

Honored to have moderated today’s PTTOW! NXT #FutureForum panel on “Creating Company Culture for Mental Wellness.” Our Ad Council research shows that more than half of U.S. adults report having a #mentalhealth condition, yet less than 42% seek help or treatment. This underscores the need to normalize conversations around mental health in the workplace and create environments where everyone can thrive. 🌱

A huge thank you to Will Campbell, CEO of Quantasy + Associates, Donald Evans, CMO of The Cheesecake Factory, and Waco Hoover, Chair of Be The One, for sharing their invaluable insights and for being exemplary leaders in this space. Their commitment to fostering mental wellness within their organizations is inspiring and crucial as we work together to make a lasting impact. 🙏🏼

And lastly - a special thank you to Samantha Rabstein and James A. Sullos from PTTOW! for creating a space where this vital conversation could shine. Your support and meticulous organization was key to making this session impactful. 🌟

Aug 14 · linkedin

🌟 PanelPicker Alert for SXSW 2025! 🌟

I’m thrilled to be part of an important conversation at #SXSW2025, where we’ll dive into one of the most pressing issues in our industry: Building #GenerativeAI Responsibly. 🌍💻

As the generative AI revolution continues to surge, it’s vital that we come together as an industry to ensure that AI is built and deployed responsibly. This is especially true in the realm of inclusive marketing, where it’s critical that all generated content authentically speaks to diverse audiences and represents true lived experiences.

Our panel, featuring thought leaders like Genevieve Smith (Founding Co-Director, Responsible & Equitable AI Initiative, University of California, Berkeley), Reena Jana (Head of AI Transparency, Trust & Safety, Google) and Rachel Gillum President, Ethical & Humane Use of Technology, Salesforce) will provide actionable insights on making responsible business decisions around generative AI. We’ll discuss the challenges leaders face, the latest research and practices, and how to navigate regulatory requirements to ensure AI benefits both business and society.

I believe we’re at a pivotal moment in our industry, and it’s critical that this conversation takes place on such a global and influential stage as SXSW! Vote for our panel and help shape the future of AI! Voting ends on August 18, 2024.

👉 https://lnkd.in/grWEF2y9

#AI #ResponsibleAI #InclusiveMarketing #GenerativeAI #EmergingTech #SXSWPanelPicker #SXSW

Related Questions

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Laurie Keith
Laurie Keith, photo 1
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Location

San Francisco, California, United States