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Laurie Keith

Vice President at the Ad Council | Emerging Media & Technology | Leader in building partnerships and social impact strategies

Laurie Keith is the Vice President of Emerging Media & Technology at the Ad Council, a position she has held since May 2022.3 With over 15 years of experience in media and marketing, Laurie is responsible for identifying and establishing new media and technology partnerships in emerging areas such as the metaverse, Web 3.0, gaming, augmented reality, virtual reality, NFTs, and more.3

In her role, Laurie focuses on:

  1. Building strategic relationships with major social media and tech companies
  2. Developing large-scale, innovative social-impact campaigns
  3. Leading a center of excellence on emerging media, technology, and innovation2

Prior to her current position, Laurie held several other roles at the Ad Council, including:

  • Vice President of Media, Social & Emerging (November 2017 - June 2022)
  • Director of Business Development and Innovation (August 2016 - November 2017)
  • Director of National Accounts (May 2010 - August 2016)3

Laurie's career also includes experience outside the Ad Council, having worked as a Senior Media Planner at Initiative from March 2009 to May 2010.3

Laurie Keith is based in the San Francisco Bay Area and is a graduate of Michigan State University - College of Communication Arts & Sciences.13

Highlights

Jan 5 · CoinDesk
Driving Social Impact Through Emerging Technologies: A Conversation With Laurie Keith, VP of The Ad Council - CoinDesk
Driving Social Impact Through Emerging Technologies: A Conversation With Laurie Keith, VP of The Ad
Oct 2 · CoinDesk
Three-Part Strategies for Growing International Brands with with ... - CoinDesk
Three-Part Strategies for Growing International Brands with with ... - CoinDesk

Related Questions

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How does Laurie Keith's background in media and marketing influence her approach to emerging technologies?
Laurie Keith
Laurie Keith, photo 1
Laurie Keith, photo 2
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Location

San Francisco, California, United States