Sign In

Laurie Rowley

CEO & Co-Founder, Icon

Laurie Rowley is the Co-Founder and CEO of Icon Savings Plan, a company dedicated to improving financial security and revolutionizing retirement plans.34 With over 20 years of experience in financial services and technology, Rowley has a proven track record of transforming complex financial concepts into simple solutions.2

Rowley founded Icon with the mission of creating a more inclusive and accessible retirement solution for businesses of all sizes. Under her leadership, the company developed the Portable Retirement Plan (PRP), a flexible and low-cost alternative to traditional 401(k) plans.2

Prior to Icon, Rowley founded several successful companies, including NARPP and N-Labs, where she still holds board positions. She has a background in behavioral finance and research, having helped launch the Behavioral Finance Forum.3

Rowley is widely regarded as an expert in financial decision-making, human-centered design, and strategy. Her entrepreneurial journey began at a young age, as she founded her first company at 19 and successfully sold it to Boston Research Group after two years of growth.1

As a social entrepreneur, Rowley is committed to building companies that enhance financial security and redefine retirement for businesses across the spectrum.23

Highlights

May 2 · linkedin

⛔️ 41% of people cash out their 401k at job change. Why? Bureaucracy & psychology, it’s a critical flaw in the system.

PRPs are built to travel, no rollover required, no cash outs.
Discover why employers are choosing the PRP over a 401k plan.

Icon #IconPRP #portableretirement #PRP #portablebenefits #401k

Apr 30 · linkedin

New plan. New rules. ✅ PRPs ensure every type of employee is eligible for retirement benefits, from full-time to freelancer.

Icon #SimplifyRetirement #IconPRP #portableretirement #PRP #401k

Related Questions

What inspired Laurie Rowley to start Icon Savings Plan?
How does the Portable Retirement Plan (PRP) differ from traditional 401(k) plans?
What challenges did Laurie Rowley face when founding Icon Savings Plan?
Can you provide examples of companies that have successfully implemented the PRP?
What is Laurie Rowley's background in financial services and technology?
Laurie Rowley
Laurie Rowley, photo 1
Laurie Rowley, photo 2
Add to my network

Location

San Francisco, California, United States