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Lauryn Warnick

Founder, Villain Branding

Lauryn Warnick is the Founder and CEO of Villain Branding, a strategic brand consulting agency she established in 2015.12 With over a decade of experience in creative strategy agencies and tech startups in New York City and Boston, Lauryn specializes in helping B2B category innovators grow to $1 billion using the power of storytelling.1

Villain Branding focuses on strategic verbal branding, including:

  • Brand positioning
  • Messaging
  • Naming
  • Voice and verbal identity

The agency primarily works with brands that are:

  • Building new, complex offerings
  • Entering or creating new categories
  • Reinventing existing categories
  • Entering a new era (via merger, acquisition, change in leadership)
  • Seeking support to break through on their journey to $1 billion3

Prior to founding Villain Branding, Lauryn served as VP of Marketing and Brand at Chartbeat, where she led marketing teams and achieved significant growth in leads and competitive share of voice.4

Lauryn holds a Bachelor of Science in Film & Television with a concentration in Screenwriting and a minor in Psychology from Boston University.4 Her approach to branding emphasizes differentiation, storytelling, and positioning against industry norms or competitors.34

Highlights

Lauryn Warnick | Member Directory - The Collective Co.
Lauryn Warnick | Member Directory - The Collective Co.
Villain Branding
Nov 1 · the-dots.com
Lauryn Warnick Brand Strategist | The Dots
Lauryn Warnick Brand Strategist | The Dots

Related Questions

What inspired Lauryn Warnick to start Villain Branding?
How does Villain Branding differentiate itself from other branding agencies?
What are some success stories from clients who have worked with Villain Branding?
How does Lauryn Warnick approach brand storytelling for her clients?
What unique strategies does Villain Branding use to help businesses reach $1B?
Lauryn Warnick
Lauryn Warnick, photo 1
Lauryn Warnick, photo 2
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Location

Greater Boston