Sign In

Layden Williams

Brand Marketing Intern at Excel Sports Management

Layden Williams is currently the Director of Marketing and Athlete Relations at LIFT Sports Management, a position he has held since May 2024.12 However, his career path has been diverse and includes experience in both financial services and sports marketing.

Williams began his career in financial services, working in risk management for companies like MetLife and Wells Fargo for six years.1 Seeking to align his career with his passion for sports, he made a strategic pivot to the sports industry. He pursued a Master's in Sports Management from Columbia University and co-founded the Black Sports Management Union to advance Black pathways in the sports industry.1

His sports industry experience includes:

  1. Senior Manager, Athlete Marketing at LIFT Sports Management (February 2023 - May 2024)2
  2. Manager, Brand Partnerships at Wasserman (March 2022 - November 2022)2
  3. Manager, Partnership Development at CSM Sport & Entertainment (January 2021 - March 2022)2
  4. Brand Marketing Associate at Excel Sports Management (August 2020 - December 2020)2

It's worth noting that Williams was not a Brand Marketing Intern at Excel Sports Management, but rather a Brand Marketing Associate for a 5-month period in 2020.2

Additionally, Williams has been a Course Associate for the Digital Sports Media & Marketing course in the Columbia University Sports Management graduate program since December 2022.2

Williams' career journey showcases his commitment to the sports industry, his ability to leverage his skills across different roles, and his focus on athlete marketing and brand partnerships.

Highlights

Jul 26 · linkedin

🚀 Exciting News! 🚀

I’m thrilled to share that our team at LIFT Sports Management is joining forces with X Hydration™️ as their Agency of Record! 🎉

We’re excited to collaborate with X Hydration, known for their innovative hydration solutions and premium adaptogenic fitness water, and to drive their brand to new heights.

Looking forward to what we’ll achieve together!

#LIFTSportsManagement

Jul 11 · linkedin

Heading to Las Vegas this weekend for NBA Summer League.

If you are going to be in town, would love to catch up - drop me a DM or shoot me an email.   

#NBA NBASummerLeague2024

Related Questions

What specific projects did Layden Williams work on at Excel Sports Management?
How did Layden Williams transition from financial services to sports marketing?
What skills does Layden Williams believe are essential for success in athlete relations?
Can you tell me more about Layden Williams' role at LIFT Sports Management?
What inspired Layden Williams to pursue a career in sports marketing?
Layden Williams
Layden Williams, photo 1
Layden Williams, photo 2
Add to my network

Location

Greater New York City Area