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Lea Hong
Growth @ LuckyRev 🍀 Designed By Marketers, Empowered by Data Science
Lea Hong is an experienced digital marketer with over 8 years of direct agency experience. She has worked with and overseen 120+ D2C/e-Commerce brands, developing a keen eye for identifying growth opportunities. In her recent role as the Senior Director of Paid Social at MuteSix, Lea led a large team of paid social campaign managers, overseeing multiple brands simultaneously. She tested campaign structures and creatives across various social platforms like Meta, Tiktok, Pinterest, and Snap at a rapid pace. Lea has a deep understanding of performance drivers and loves helping brands achieve their goals through strategic and efficient execution. She is the former Founder of LuckyRev and has a wealth of paid social knowledge and experience, having managed over $50 million in ad spend. Lea's expertise lies in media buying, campaign optimization, and maximizing results for brands.
Highlights
The biggest sale period before Q4 is coming – did you request creative in time?
Sometimes your design team is drowning in requests, email designs take priority, website designs take priority, etc.
Lucky for you, all you need is at least ONE sale creative asset to create 5 unique Labor Day sale ads in Meta.
Here's how: 1️⃣ Sale Banner: Static Image Ad 2️⃣ Sale Banner as an Intro Card + DABA: Make sure all products in product set are on sale 3️⃣ DABA + Sale Copy (No Intro Card) 4️⃣ Sale Banner + Collection Ad 5️⃣ Top Performer + Sale Copy
By diversifying ad formats, you maximize your ability to: ✅ Keep CPMs low ✅ Optimize ads throughout the period ✅ Learn from creative during promo times
Get creative with limited assets to maximize revenue and learn during high intent periods.
Or let us do it for you so you don’t leave money on the table!
Is your data guiding you–or just adding to the noise? 💥
Too many brands/agencies rely on only 1 or 2 sources of truth, leaving valuable insights and growth opportunities untapped.
Here's what to prioritize and how often:
💰 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗥𝗲𝗽𝗼𝗿𝘁 (𝗠𝗘𝗥, 𝗻𝗖𝗣𝗔): Monitor daily. Track overall business growth + profitability WoW, MoM, & YoY. → This report should show everything you need to see at a high level. At LuckyRev, we build this for all brands to pull daily data across Shopify, all paid media channels, GA4, and Klaviyo.
💻 𝗜𝗻-𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Check daily, optimize weekly, test new creative regularly. → Know what's scaling, what's fatiguing, and where to tweak. Scale is dependent on both in-platform and holistic performance.
🔗 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (𝗠𝗧𝗔): Review throughout the week. → See how touchpoints contribute across the journey. Are your sources of truth directionally aligned?
📊 𝗠𝗲𝗱𝗶𝗮 𝗠𝗶𝘅 𝗠𝗼𝗱𝗲𝗹 (𝗠𝗠𝗠): Review monthly or quarterly. → Get the big picture for high-level budgeting across your media mix. Make changes quarterly based on changing results, confidence levels, and goals.
📣 𝗣𝗼𝘀𝘁-𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗦𝘂𝗿𝘃𝗲𝘆: Review quarterly. → Validate your data with real customer feedback as you scale. Understand whether your organic efforts or view-based channels are being picked up
When you align insights from as many sources of truth, your marketing decisions become data empowered 🤝 🧠
-- If you’re struggling to prioritize your sources of truth or need better alignment across your reports, let’s chat!
Start making data-empowered decisions with confidence.
#growthmarketing #dtc #marketingattribution
