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Lea Waibel

Senior Projektleiterin Strategisches Marketing bei NZZ-Mediengruppe

Lea Waibel is an accomplished professional with a diverse educational background and extensive experience in strategic marketing, customer management, market research, and project leadership.

Lea Waibel pursued her academic journey at prestigious institutions such as the Universität Zürich, ZHAW School of Management and Law, and Hochschule Luzern, where she focused on disciplines like psychology, marketing management, brand management, and digital marketing.

With a wealth of knowledge in areas like pricing strategies, go-to-market approaches, and customer-centric strategies, Lea Waibel has honed her skills through various academic programs such as CAS in Pricing & Go-to-market and CAS in Strategischer Fokus Kunde.

Throughout her career, Lea Waibel has held key roles in renowned organizations, including Neue Zürcher Zeitung AG, AXA, and Tamedia, where she demonstrated her expertise as a Senior Projektleiterin in strategic marketing and as a Customer Manager for P&C Private Clients.

Lea Waibel's professional journey includes significant contributions as a Senior Projektleiterin in market research, showcasing her proficiency in analyzing market trends and consumer behavior to drive business growth and innovation.

With a solid foundation in product marketing and a keen understanding of brand management, Lea Waibel has consistently delivered impactful strategies to enhance brand visibility and consumer engagement.

Having worked with reputable companies like Migrol, Swiss Re, and Globus, Lea Waibel has gained a versatile skill set that encompasses project management, market insights, and customer relationship development.

Lea Waibel's dedication to continuous learning and her hands-on experience in various industries make her a valuable asset in the fields of marketing, market research, and strategic planning.

Lea Waibel
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Location

Zürich, Canton of Zürich, Switzerland