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Leah Haselhorst

Cannabis Education - Brand Marketing - Experiential Events

Leah Haselhorst is the Head of Marketing at Seed Talent, a leading employee enablement platform in the cannabis industry.12 With extensive experience in marketing and event management, Leah has focused her career on the cannabis sector.1

Prior to joining Seed Talent, Leah worked at Cresco Labs in various roles, including Associate Marketing Manager and Assistant Manager of Events and Customer Experience. There, she developed marketing strategies, executed live activations, and led cross-functional programs.1

Leah's background includes:

  • Education: Bachelor's degree in Public Relations and Advertising, and Communication and Media Studies from DePaul University (2008-2012)1
  • Additional training: Online Course in Brand Management at the University of London (2022)1
  • Previous experience: Event production and management roles, including Venue Director at Chicago Chop Shop and Event Manager1

Leah is proficient in multiple languages, with native English proficiency, full professional proficiency in Spanish, and elementary proficiency in French and Italian.2 Her LinkedIn profile describes her as a dedicated cannabis education advocate and experiential marketing leader.2

At Seed Talent, Leah contributes to the company's mission of supporting education and performance in the cannabis retail market through powerful tools and insightful analytics.3 Her role involves creating engaging budtender trainings, upskilling employees, and measuring sales impact for cannabis retailers and brands.3

Highlights

Dec 19 · linkedin

Safe cannabis consumption starts with education at the retail level.

Connecting the brands to the budtenders who ultimately sell their products is the best way to WIN at the counter.

Budtenders who know more can not only sell more, but also provide higher quality patient/customer experiences.

...and technology is the key to building this essential bridge.

Check out this podcast with Filip Luneski, Head of Marketing for Lucid Green via Retail TouchPoints where he highlights how technology is driving in-store engagement and education in stores.

It's exciting to see this theme being discussed across the board as Seed Talent continues to take on more brands & retailer each day! . . . #cannabiseducation #cannabistechnology #brandsandretailers #employeeengagement #customerexperience #cannabismarketing

Dec 20 · linkedin

Let's welcome the Cannabis Research Institute to #Chicago! The CRI “will be the premier research institute that seeks to promote equity and a desire to have an evidence-based, research-driven cannabis marketplace,” officials say.

The center will also build and test research programs that mimic advancements in medicine, technology and science related to cannabis and conduct studies that analyze and predict the impacts of new policies and legalization.

  • via HIGH TIMES

#cannabisresearch #midwest #innovation #tech #science #education #diversityandinclusion #cannabisindustry #medicine

Related Questions

What are some of Leah Haselhorst's most notable achievements in the cannabis industry?
How did Leah transition from event management to marketing in the cannabis sector?
What specific strategies has Leah implemented at Seed Talent?
Can you provide examples of successful marketing campaigns led by Leah?
What makes Leah's approach to cannabis marketing unique?
Leah Haselhorst
Leah Haselhorst, photo 1
Leah Haselhorst, photo 2
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Location

Greater Chicago Area