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Leah Reich, PhD

Qualitative Researcher and Strategist

Leah Reich, PhD, is a highly skilled qualitative researcher and strategist known for her exceptional communication abilities and leadership qualities.

With a background in ethnography and professional writing, Leah excels in designing and implementing user research methodologies to drive product strategies and optimize user experiences.

Her expertise lies in generating actionable insights and frameworks that shape product strategies, foster innovative thinking within cross-functional teams, and inspire the development of user-centric features.

Leah's professional journey has seen her contribute her talents to renowned organizations such as Mozilla, Instagram, and Spotify in various user research roles, including senior positions.

She has also shared her insights and knowledge through roles as a contributing editor, lecturer, and teaching assistant at prestigious institutions like Pacific Standard Magazine, UC Irvine, and Georgetown University.

A multi-talented individual, Leah has explored diverse roles from freelance writing to managing audience development and product marketing, showcasing her versatility and adaptability.

In addition to her impressive career, Leah has engaged in unique experiences such as being an advice columnist twice and delving into academic research on topics like cyborgs and androids.

Her academic journey includes a Ph.D. in Sociology from UC Irvine, complemented by degrees in Communication, Culture, Technology, and Comparative Literature from Georgetown University and UC Berkeley, respectively.

Highlights

Jun 22 · linkedin

I see a lot of people write about ethnography and research methods in general. But most people seem to talk mostly about the tactical aspects and applications of a method I have personally found to be life-changing. No one writes about the true heart of ethnography and why it’s so important, how qualitative work can actually teach us to be better humans. Yes, I’m looking at you, tech industry.

So I wrote about it. Here’s a clip. You can read the rest on my Substack, Meets Most.

https://lnkd.in/eHek4pXs

“That’s another thing ethnography taught me: No matter who you are or what you’re studying, there will be biases. As a researcher you have to stay vigilant. Be aware of your biases. Check them when you can. Be honest about them so they don’t affect your subjects or impact your analysis. And question them whenever possible.

I took these two learnings with me into the world. I started to observe the people around me differently. Rather than gloss and make assumptions, I tried to look at them with more objectivity. Or if I was quick to judgment, I’d stop myself and ask why I thought that way. Where did that idea come from? Was it fair? How did I know if it was true or not? Could I shift that assumption? What kinds of inputs would I need to gain a new perspective or change a bias I've gained over time?

Let me be honest with you: This is not a comfortable practice. It is sometimes very unpleasant, because it requires being honest with yourself and sitting with what may be a pretty ugly realization. It’s easier to keep on with the assumptions than to remind myself, over and over again, I have developed some unfair and sometimes quite ugly biases. We all have. We’ve absorbed ideas, lessons, imagery. We’ve bought into simple narratives and never thought to question them. No one gets to avoid this. Everyone has work to do.

But even if these biases and assumptions aren’t my fault, they are my responsibility. So I have to work to change them with intentional, personal practice. And that practice is something I don’t think I could have created for myself without becoming an ethnographer.”

Sep 11 · linkedin

It’s been a while since I had a piece out there in the wild, but I’m finally back with a book review in the New York Times. I reviewed Kristi Coulter’s memoir Exit Review, about her 12 years working at Amazon. Would love to hear what you think!

Leah Reich, PhD
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Location

New York, New York, United States