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Leah Taylor
Chief Communications Officer, Cast Influence / Media Relations for MURAL & Doist
Leah Taylor is the Chief Communications Officer and Co-Founder at Cast Influence, a marketing and public relations agency based in the Denver Metropolitan Area.12 She is a seasoned global communications expert with over 22 years of experience in B2B2C marketing.12
Career Highlights
- Cast Influence: Joined in June 2017 as Chief Communications Officer, leading public and analyst relations, as well as media strategy.12
- Previous Roles: Held positions at InVisionApp Inc., Bandsintown Group, SNAP Interactive, Inc., and several PR agencies including CooperKatz & Company, The OutCast Agency, and Edelman.1
- Clients: Has worked with notable clients such as Apollo.io, Mural, Doist, Dribbble, Qatalog, Bonusly, and many others.1
Expertise
- Specializes in promoting startups, design-driven enterprises, SaaS platforms, thought leaders, and consumer tech.2
- Experienced in corporate communications, strategic partnerships, PR strategy, and crisis management.1
Education
Leah Taylor brings a wealth of experience to Cast Influence, having served in both in-house and agency roles throughout her career.2 Her LinkedIn profile showcases her extensive background in communications and her current leadership role at Cast Influence.1
Highlights
𝘼 𝘿𝙖𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙇𝙞𝙛𝙚 𝙤𝙛 𝙖 𝙏𝙚𝙘𝙝 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙋𝙧𝙤: 📚 Log on and do a deep dive of all the breaking news from the past 8 hours across newsletters, subscriptions, social posts, Slack / Teams messages, etc. Repeat, as the news cycle never stops. 💡 See a story that sparks an idea! Also learn your beat reporter at [INSERT PUBLICATION HERE] was laid off. Send condolences. 🫠 Field questions from C-Suite about why your company was not mentioned in the latest WSJ, Fortune, or Bloomberg article, but your competitor was. Predict the future, anticipate the next story, and continue to elevate your organization's narrative. 👩🏽🏫 Persuade CEO on why media training is important for an upcoming All Hands / keynote / Investor Day, despite them being pulled in 100 different directions. Also, they need to open up on LinkedIn more. 💰 Defend PR budget from marketing and finance. Meanwhile, act as your own designer using Canva (free) for all visual assets. 🙈 Explain to sales why PR can't "make it go viral" and you cannot just “call in a favor” to Reuters. 😣 Reflect on the future of PR in the age of AI and shrinking newsrooms, while also addressing your own imposter syndrome. Question if you truly know what the hell you’re doing after 23 years. ⏳ Coordinate with the community team on a go-live strategy. Stress WHY social cannot "scoop" PR by breaking an embargo. ⚖️ Negotiate compromise between legal and marketing on how to describe a new product / service to press, community, the Board… and why each audience is different. 🚀 Witness your comms campaign come to life and coverage starts publishing Take a moment to reflect on the impact your work has had and gain newfound enthusiasm for the future of PR. 📈 Attempt to correlate PR to sales / growth despite zero access to internal data or Google Analytics.
Comment below if you can relate!
