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Lee Beale

Managing Partner

Lee Beale is a prominent figure in the marketing industry, currently serving as a Managing Partner at Crossmedia. His career spans multiple roles, including managing consumer packaged goods (CPG) brands for Reckitt Benckiser and GlaxoSmithKline in the UK. In 2009, he moved to New York to work with Omnicom Media Group's Analect data science division before joining Crossmedia in 2011.123

At Crossmedia, Lee has been instrumental in developing the Redbox data analytics practice, which is central to the company's media planning and buying strategies. He emphasizes the importance of seeking truth in marketing data and advocates for multi-touch attribution models over traditional last-click models.23 Lee was recognized as an Adweek Media All-Star in 2017 for his contributions to translating complex marketing data into actionable insights.3

Currently based in Los Angeles, California, Lee continues to drive business and technology development at Crossmedia while focusing on advanced analytics and account strategy.45 His LinkedIn profile can be found under the username "lee-beale-62340415".4

Highlights

Dec 27 · provalytics.com
Walled Gardens & Attribution Truths With Crossmedia's ...
Walled Gardens & Attribution Truths With Crossmedia's ...
Aug 24 · xmvoice.blog
Lee Beale, Author at XM Voice
Lee Beale, Author at XM Voice
Jul 26 · jeffgreenfield.com
Lee Beale - Managing Direct at Crossmedia - Jeff Greenfield

Related Questions

What is Redbox Intelligence, and how has it impacted Crossmedia's strategies?
How did Lee Beale's experience at Reckitt Benckiser and GSK shape his approach to marketing?
What are some of the biggest challenges Lee Beale has faced in the marketing industry?
How does Lee Beale's vision for attribution differ from traditional methods?
What role does AI and machine learning play in Lee Beale's predictions for future marketing advancements?
Lee Beale
Lee Beale, photo 1
Lee Beale, photo 2
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Location

Los Angeles, California, United States