Sign In

Lee Blickstein

Experienced Sales Specialist Leveraging Data To Empower Marketers, Publishers, and Platforms To Make Smarter Decisions

Lee Blickstein is the Vice President of Targeting Solutions at Proximic by Comscore, a division of Comscore, Inc.45 He is an experienced professional with a demonstrated history in consultative data and media sales across digital, mobile, and connected TV (CTV) platforms.5 Blickstein has strong expertise in programmatic and automated ecosystem solutions.5

In his role, Blickstein is responsible for overseeing targeting solutions, particularly in the areas of brand safety, contextual targeting, and audience targeting for advertising campaigns.12 He has been involved in several key partnerships and integrations, including:

  1. The collaboration between Yahoo and Comscore to enhance brand safety and suitability controls for CTV campaigns.1
  2. The partnership with Acast to provide cookie-free audience targeting for podcast advertising.2
  3. The integration of Proximic by Comscore's audience targeting solutions into Cadent's Aperture Platform.34

Blickstein is known for his insights on privacy-compliant, ID-free audience targeting solutions, which have become increasingly important in the evolving digital advertising landscape.34 His work focuses on helping advertisers achieve targeting scale and precision while respecting user privacy, particularly in the context of the deprecation of third-party cookies.24

Highlights

Proximic by Comscore partners with Cadent | News - Research Live
Oct 19 · comscore.com
Acast Inks Global Partnership with Proximic by Comscore for Cookie ...
Oct 1 · comscore.com
Cadent Adds Proximic by Comscore to Cadent Aperture Platform for ...
Aug 18 · yahooinc.com
Yahoo and Comscore Partner to Bring Advanced Brand Protection ...
Comscore and Tremor International Partner to Deliver Expanded ...

Related Questions

What are Lee Blickstein's main responsibilities at Comscore?
How has Lee Blickstein contributed to Comscore's partnerships?
What is Comscore Activation™ and how does it work?
How does Proximic by Comscore support podcast advertising?
What are the key features of Comscore's Predictive Audiences?
Lee Blickstein
Lee Blickstein, photo 1
Lee Blickstein, photo 2
Add to my network

Location

Plainview, New York, United States