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Lee McCormack

Founder and CEO at RipRow Inc. Doer of all things at Lee Likes Bikes

Lee McCormack is an entrepreneur, product leader, and creative engine based in Boulder, Colorado.1 He is the founder and "doer of all things" at Lee Likes Bikes LLC, a company he started in April 2002.1 Lee Likes Bikes began as a column he wrote for Fox clothing company and has since evolved into a comprehensive mountain biking education and coaching business.1

McCormack is a world-renowned mountain bike coach, author, and instructor with over 30 years of experience in the field.3 He has written several books on mountain biking, including "Mastering Mountain Bike Skills," which he co-authored with professional rider Brian Lopes.3 As a coach, he has worked with approximately 11,000 riders of all levels and trained about 2,000 volunteer coaches.1

In addition to Lee Likes Bikes, McCormack has founded other companies:

  1. Mistress Cycles (May 2024 - Present): A mountain bike company focusing on bikes designed for safety and ease of riding.1
  2. RipRow Inc. (March 2017 - June 2024): He invented and patented the RipRow training tool for mountain bikers.1

McCormack's approach to mountain biking is holistic, encompassing bike design, dynamic fit, riding technique, physical training, and mental practices.2 His teaching methods are known for their effectiveness, and he offers both in-person and online instruction.23

Before his career in mountain biking, McCormack worked as an information architect/UX designer at AltaVista and as a staff artist turned editorial art director at Contra Costa Times.1 His diverse background in design, communication, and technology has informed his unique approach to mountain bike coaching and education.

Highlights

Nov 18 · leelikesbikes.com
Lee Likes Bikes
Lee Likes Bikes
Lee Likes Bikes coach: Lee McCormack
Lee Likes Bikes coach: Lee McCormack
Jun 26 · humanizingwork.com
Interview with Lee McCormack - Humanizing Work
Oct 7 · youtube.com
Lee McCormack Teaching Pro Rider Dani Arman How to ... - YouTube
Lee McCormack Teaching Pro Rider Dani Arman How to ... - YouTube

Related Questions

What inspired Lee McCormack to start Lee Likes Bikes LLC?
How did Lee McCormack transition from AltaVista to mountain biking?
What are some of Lee McCormack's most notable achievements in mountain biking?
How does Lee McCormack's approach to coaching differ from traditional methods?
What is the RideLogic dynamic mountain bike fit system that Lee McCormack invented?
Lee McCormack
Lee McCormack, photo 1
Lee McCormack, photo 2
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Location

Boulder, Colorado, United States