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Leia Bailey
Associate Executive Director at California Craft Brewers Association
Professional Background
Leia Bailey is a seasoned professional in the field of public relations and communications, currently serving as the Associate Executive Director at the California Craft Brewers Association (CCBA). With a passion for the craft brewing industry, Leia's work focuses on advocating for California's craft brewers, promoting the value of craft beer, and supporting initiatives that strengthen the state's vibrant brewing community. Her role involves managing a variety of projects that highlight the rich culture and economic impact of craft brewing in California.
Before stepping into her leadership role at CCBA, Leia honed her public relations skills in several esteemed agencies. She served as the Public Affairs Account Manager at Perry Communications Group, Inc., where she developed and implemented strategic communication plans that bolstered client visibility and engagement within their respective industries. In her earlier career, Leia also excelled in public relations roles at Appency and McGrath Power PR, significantly contributing to various campaigns that enhanced brand reputation and awareness for diverse clients.
Education and Achievements
Leia Bailey earned her Bachelor of Arts in Journalism and Digital Media from California State University-Sacramento. This educational background laid a solid foundation for her career in communications, equipping her with the skills necessary to excel in digital storytelling and media relations. In addition to her educational achievements, Leia continuously seeks professional development opportunities to keep abreast of the latest trends and innovations in the public relations and craft brewing sectors.
Leia's enthusiasm for her work is evident in her commitment to promoting events like the California Beer Summit, where beer enthusiasts gather to celebrate the state's finest craft breweries. Her ability to connect people and foster goodwill among diverse stakeholders showcases her exceptional organizational and leadership skills within the brewing community.
Achievements
Throughout her career, Leia has made notable strides in the field of public affairs and communications, contributing to the growth and visibility of her clients through effective media strategies. At the California Craft Brewers Association, Leia has played an instrumental role in promoting legislation that supports craft brewers, advocating for responsible brewers’ rights, and enhancing the overall landscape of California's craft beer industry. Her adeptness in managing communications and engaging social media audiences has further solidified her reputation as a trusted leader in the craft brewing arena.
