Sign In

Leigh-Ann Parker

Market Strategies & Insights Manager at Anthem, Inc.

Leigh-Ann Parker is currently the Market Research Manager at Anthem, Inc., where she oversees market research activities, contributing to strategic business decisions and enhancing customer experience. Her professional background includes significant roles in market research and marketing strategy, showcasing her expertise in both quantitative and qualitative methodologies.

Professional Experience

  • Market Research Manager at Anthem, Inc. (2021 - Present)
  • Director of Marketing Strategy & Insights at Elevance Health (May 2021 - May 2023)
  • Marketing Strategy & Insights Manager at Anthem, Inc. (2017 - 2021)
  • Market Research and Consumer Strategist at Virginia Lottery (2000 - 2017)

Skills and Expertise

Leigh-Ann is recognized for her strategic leadership in market research, focusing on:

  • Primary market research
  • Data analytics
  • Product and concept development
  • Journey mapping and persona development
  • Utilizing platforms like SPSS, Qualtrics, and Medallia for data analysis

Educational Background

She earned her degree from James Madison University, which has equipped her with the foundational knowledge necessary for her career in market research.

Leigh-Ann Parker is known for her ability to translate complex data into actionable insights that drive business outcomes, making her a valuable asset in the field of market research.

Related Questions

What are some key projects Leigh-Ann Parker has led at Anthem, Inc?
How has Leigh-Ann Parker's role evolved at TRC Market Research?
What specific methodologies does Leigh-Ann Parker specialize in?
Can you provide examples of Leigh-Ann Parker's thought leadership in market research?
What are the main challenges Leigh-Ann Parker has faced in her career?
Leigh-Ann Parker
Leigh-Ann Parker, photo 1
Leigh-Ann Parker, photo 2
Add to my network

Location

Richmond, Virginia Area