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Leigh Segall
Marketing Executive and Current President at Smart Communications
Leigh Segall is the Chief Executive Officer of Smart Communications, a technology company specializing in enhancing customer engagement through innovative communication solutions. She was appointed CEO on November 6, 2023, after serving as President and Chief Marketing Officer within the organization since her joining in 2017.123
Professional Background
Leigh Segall has over 20 years of experience in the technology sector, particularly in enterprise software as a service (SaaS). She began her career at Smart Communications as Chief Marketing Officer, where she was instrumental in driving consistent double-digit growth and integrating acquired brands. Her efforts led to the successful launch of the Conversation Cloud™, a platform designed to facilitate meaningful customer interactions.156
Before her tenure at Smart Communications, Leigh held significant roles at various companies:
- Chief Marketing Officer at InnerWorkings (now HH Global)
- Vice President of Marketing at Leapfrog Online
- Chief Marketing Officer and Head of Consulting at SAVO
Leigh's educational background includes an MBA from Northwestern University's Kellogg School of Management and a BA from Emory University.45
Leadership Philosophy
In her new role as CEO, Leigh emphasizes strategic vision and innovation. She aims to build upon the foundation laid by her predecessor, James Brown, who transitioned to Executive Chairman. Leigh is committed to fostering growth and ensuring that Smart Communications remains a leader in its field.236
Her leadership style is characterized by collaboration and open communication, focusing on aligning company initiatives with market needs while nurturing a positive corporate culture.7
Highlights
What a great day and night with our SMART Strategy leads in Chicago! I’m so thrilled to build this team with you, Madeline L., Ruth Fisk, Brad McGeown and the full Smart Communications. crew!
This SMART Marketing team - all talent and all heart. What an incredible 1H 2022... and we're only getting started! Here's to continued success, fun, and care for each other. How lucky I feel to work with every one of you! Smart Communications. #smarketing
