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Leighton Jenkins
Strategic and commercial marketing leader driving success with B2B technology companies. Looking for opportunities.
Leighton Jenkins is a seasoned B2B marketer with over 20 years of incredible experience in high-stakes, dynamic, and highly competitive markets. With a deep understanding of business, consumer, and channel sales, Leighton has become an expert in crafting strategies that drive businesses to compete effectively and achieve their goals in an ever-evolving market landscape. His commitment to understanding customer needs and building strategies that capture their attention has set him apart as a thought leader and driver of results in the B2B marketing realm.
Leighton’s extensive career includes pivotal roles in tier-one IT&T vendors, where he has developed unrivaled marketing and sales operations expertise. His responsibilities often revolve around guiding companies to assess their current state and chart a route towards their future aspirations, effectively solving problems by integrating insights and initiatives across marketing, sales, and technological landscapes. Leighton is passionate about creating marketing strategies aligned with digital transformations, ensuring they cater to customer needs while enhancing overall customer experience (CX).
In his strategic approach, Leighton emphasizes several critical areas necessary for a successful marketing campaign: confusing the competition through strategic attack and defense, executing marketing strategies for digital transformations, enhancing sales through solid consulting and execution practices, generating leads via effective omni-channel strategies, focusing innovation on impactful elements rather than quick fixes, and diligently hitting budgets and KPIs to drive market performance. His analytical approach, paired with contemporary skills in marketing automation, content marketing, social media, APIs, ecosystems, and digital transformation, positions him as a key influencer in driving business success.
Leighton's educational journey laid the foundation for his successful career in marketing. He holds an MBA in Marketing with a specialization in Global Branding from the Macquarie Graduate School of Management, a qualification that fortifies his strategic outlook. Additionally, he has completed the Fellowship in Australian Institute of Management (FAIM) and attained a Certified Practicing Marketer (CPM) designation from the Australian Marketing Institute. His undergraduate qualification in Computing from the University of East Anglia enriched his technical acumen, enabling him to merge marketing with cutting-edge technology effectively.
