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Leila Bakkum
National Sales Director . Miso Master Miso & Great Eastern Sun
Professional Background
Leila Bakkum is a dynamic and knowledgeable professional with over twenty-five years of experience in the natural products industry. She possesses a remarkable expertise in natural product sales, broker management, and channel management, as well as a proven track record in leading successful new product launches. Her extensive career has allowed her to establish strong and meaningful relationships with key contacts within both the natural and conventional grocery sectors, propelling her to become a prominent figure in her field.
One of Leila's most notable achievements is her pioneering work in bringing awareness to miso as a product category in the U.S. market. With a strong passion for educating both natural/organic and conventional consumers about the myriad health benefits and versatility of miso, Leila has significantly contributed to elevating its status within the food industry. Her efforts have not only enriched consumer education but have also created robust demand for miso products across retail channels.
As the founder of Miso Sip, Leila is poised to make an influential mark in the beverage industry. Miso Sip is an innovative product that is set to be available in coffee shops nationwide, tapping into the growing trend of health-conscious foods and beverages. Her entrepreneurial spirit drives her commitment to offering unique, nutritious options to consumers, solidifying her role as a thought leader in the natural food space.
Education and Achievements
Leila earned her Bachelor of Science degree in Behavioral Science, with a focus on Psychology and Social Work, from Warren Wilson College. Her educational background has equipped her with essential skills in understanding consumer behavior and interpersonal dynamics, which she expertly applies to her roles in sales and marketing. Through a combination of her academic achievements and hands-on experience, Leila is able to approach her work with insight and creativity.
Throughout her career, Leila has held several prominent positions that have honed her leadership skills and industry acumen. Serving as the National Sales Director at Great Eastern Sun, she has been responsible for developing sales strategies that align with market trends and consumer needs. Prior to this role, she made significant strides as the Founder & CEO of Miso Sip, a venture that reflects her innovative approach to product development within the natural food sector. Additionally, Leila’s tenure as Partner, Brand Manager, and Sales Director at Matrix Marketing has reinforced her expertise in brand development and management.
Leila's longstanding career in the natural products industry is characterized by her unwavering dedication to quality and health, exemplified by her current focus on promoting miso. Her deep understanding of the industry landscape, combined with her interpersonal and strategic skills, makes her a valuable asset to any organization that values innovation and sustainability in food products.
Achievements
- Founded Miso Sip: Leila founded Miso Sip with a vision to integrate healthy and delicious miso-based beverages into daily routines. The product is a groundbreaking addition to coffee shop menus that aims at expanding consumer options toward healthier lifestyle choices.
- Established Relationships: Over the years, Leila has cultivated and nurtured extensive relationships within the grocery industry, which are instrumental in driving sales and understanding market dynamics.
- Pioneered Miso Category: Through innovative marketing and educational initiatives, Leila has played a vital role in establishing miso as a recognized product category in the United States, helping consumers appreciate its versatility and health benefits.
Overall, Leila Bakkum's career is defined by her passion for health and wellness, her leadership in the natural products industry, and her commitment to fostering healthier consumer choices. Her efforts not only reflect her goal-oriented approach but also indicate a broader trend towards sustainability and nutrition in food consumption.
