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Lela Deslauriers
Web Marketing & SEO at Dropbox - Organic Growth Marketer
Professional Background
Lela Deslauriers is an innovative and results-driven digital marketing expert with extensive experience in search engine optimization (SEO), product management, and digital web experience. As a co-founder of MnSearch, Lela has made significant contributions to the digital marketing landscape, leveraging her expertise to enhance brand visibility and drive customer engagement.
Lela's career trajectory is marked by notable roles with prominent companies. Her robust background in SEO began at FindLaw, a division of Thomson Reuters, where she served as both Senior SEO Strategist and later as the SEO Diagnostics and Strategic Accounts Team Lead. Here, she honed her skills in SEO analytics and strategic product marketing, providing clients with tailored solutions to improve their online presence.
Following her impactful stint at FindLaw, Lela joined Apple as an SEO Program Manager for Retina Online, overseeing the online presence for various Apple Retail properties in the Americas. Her role required a deep understanding of digital marketing trends and consumer behavior, which she adeptly navigated to optimize search visibility and enhance user experience.
Continuing her journey, Lela took on the role of SEO Lead at Dropbox, where she was pivotal in shaping the company's web strategy. Her success here led her to ascend to Head of Web Experience, where she managed cross-functional teams to elevate the digital experience for users worldwide. Lela's analytical mindset and creative approach to challenges allowed Dropbox to achieve significant growth during her tenure.
After her impactful contributions at Dropbox, Lela excelled as the Group Product Manager at Career Karma, where she combined her SEO expertise with product development strategies to create seamless user experiences. Currently, she is the Director of Digital Web Experience at 1Password, where she continues to shape digital interactions that enhance customer satisfaction.
Education and Achievements
Lela's academic foundation began with a Bachelor of Science degree from St. Catherine University. Her time at the institution equipped her with a strong analytical and scientific approach, crucial in her digital marketing career. In addition, she expanded her knowledge by studying at General Assembly, where she honed her skills in web development and digital marketing best practices.
Throughout her career, Lela has achieved numerous accolades and recognition for her work in the digital marketing space. Her strategies have not only delivered tangible results but have also set benchmarks in the industry for excellence in SEO and digital engagement.
Personal Interests
Outside of her professional endeavors, Lela enjoys hiking, backpacking, and snowboarding, showcasing her adventurous spirit and love for the outdoors. These interests reflect her enthusiasm for exploration and personal growth, qualities that she also applies to her professional life. Lela's diverse experiences shape her unique perspective on both digital marketing and life, making her a well-rounded leader in her field.
