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Len Smofsky

CXO & co-founder at BLUERUSH; Helping companies increase engagement with interactive personalized videos

Len Smofsky is a seasoned professional with over 25 years of experience in visual communications and strategy, specializing in digital and video. He is currently the President of Integra CX and has a focus on financial wellness, with deep expertise in interactive and personalized video.2

Smofsky was previously the Co-founder of BlueRush and creator of the IndiVideo platform.2 At BlueRush, he worked on transforming customer communication experiences through personalized video platforms, particularly in areas such as billing and pension statements.1

His work has demonstrated significant results in improving customer engagement and understanding. For example, a pension funds firm using BlueRush's personalized video statements saw:

  • 70% of viewers remaining fully engaged throughout the video
  • A 65% lift in conversions for account opens or additional contributions
  • 90% of viewers reporting increased satisfaction or better understanding of their pension statements1

Smofsky's expertise lies in leveraging personalized video to enhance customer experience, increase satisfaction, and improve conversion rates in various industries, particularly in financial services.12

Highlights

Oct 10 · quadient.com
Guest Blog: Transform the Billing Experience with Personalized Video

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Location

Montreal, Quebec, Canada