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Lena Zak
Head of Performance Marketing & Brand Partnerships at Amazon
Lena Zak is an accomplished product leader with a dynamic career spanning multiple high-profile organizations within the digital and media landscape. Her journey in product management began with a strong foundation in education, holding an MBA and a Master's degree from the prestigious University of Sydney, alongside a Postgraduate Certificate in Editing from Macquarie University. This diverse educational background has equipped Lena with a keen understanding of both the strategic and editorial aspects of product development. Her undergraduate studies at the University of New South Wales further solidified her expertise in her field.
With a notable track record at Amazon, Lena serves as the Head of Performance Marketing & Brand Partnerships, where she strategically drives audience growth and engagement. In her previous roles at Amazon, such as Technical Advisor to the VP of COVID-19 Testing and Business & Product Lead for Prime for Underserved Segments, she demonstrated her ability to facilitate strategic shifts in product focus. Her work has consistently highlighted her innovative approach to product development, marrying analytics with audience insights.
Before her tenure at Amazon, Lena made significant contributions at Fairfax Media, where she held the position of Head of Product Management for the Australian Financial Review. Her formative years at Bauer Media Australia and Yahoo7 were defined by her roles in product management and content delivery, allowing her to hone her skills in optimizing user experience and driving product success. From managing product strategies at Yahoo7 across various segments to producing compelling content as a Senior Online & Social Media Producer, Lena has consistently showcased her adeptness in navigating complex digital ecosystems and leading high-impact product initiatives.
Throughout her career, Lena has been passionate about utilizing her product management expertise to engage and grow audiences. Her strategic mindset and innovative methodologies have made her a go-to leader in the industry. Lena's passion for product leadership is rooted in her belief that understanding the needs of diverse segments and leveraging data-driven insights can lead to meaningful product advancements.
