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Lenny Kwan
Digital Marketing Professional, VP Business Development @ Ecomfy Lead
Lenny Kwan is an experienced digital marketing professional currently serving as the Vice President of Business Development at Ecomfy Lead.12 He has a strong background in digital media strategy, specializing in client and publisher relationships.1
Professional Experience
Kwan's career in digital marketing spans over a decade, with notable positions including:
- Vice President of Business Development at Ecomfy Lead (current role)2
- Sr. Digital Marketing Manager at SmartFinancial (September 2019 - prior to current role)1
- Digital Marketing - Director of Business Development at IconicReach by engage
(February 2018 - August 2018)1 - Digital Marketing Manager, Publisher Development at engage
(November 2009 - January 2011)1
Skills and Achievements
At SmartFinancial, Kwan demonstrated his expertise by:
- Managing supply partner relationships
- Resolving technical issues related to S2S postbacks and conversion tracking
- Analyzing performance using tools like Periscope
- Optimizing brand performance across multiple levels
- Utilizing QA tools such as Lashback and Anura for ad and lead quality checks
- Increasing quality lead volume by over 200%
- Managing a multi-million dollar annual budget1
Education
Kwan holds a Bachelor's degree in Marketing from the University of Kentucky, which he obtained between 1997 and 2001.1
Certifications
He has also earned certifications that complement his digital marketing expertise:
- CompTIA A+ certification (issued June 2008)
- Microsoft Technology Associate: Web Development Fundamentals (MTA) (issued June 2019)1
Lenny Kwan's diverse experience in digital marketing, business development, and technology makes him well-suited for his current role as Vice President of Business Development at Ecomfy Lead.
Highlights
ASE 2024 is MONDAY (with events happening on Sunday too!). The Ecomfy team will be there and we will be in on Sunday for anyone that wants to meet before the show begins!
https://lnkd.in/gs7UM2xr
You can also find me in the ASE 24 app!
#affiliatemarketing #leadgeneration #affiliatesummiteast #traffic #aseny
It's happening! ASE 2024 and Ecomfy will be there! Let's meet up!
https://lnkd.in/gs7UM2xr
You can also find me in the ASE 24 app!
#affiliatemarketing #leadgeneration #affiliatesummiteast #traffic #aseny
