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Lenny Parado
Account executive for SIAL Network at COMEXPOSIUM
Lenny Parado is a dynamic professional with an impressive educational background and extensive experience in the fields of marketing, communication, and events management. With a strong foundation in both French and Canadian educational systems, Lenny has cultivated an expertise that spans across various aspects of business management and marketing strategies. Starting his academic journey at LYCEE SAINT-MARC - CSM in the Baccalauréat Français program focusing on Sciences économiques et sociales, Lenny demonstrated a keen interest in understanding economic frameworks and social interactions, which laid the groundwork for his later endeavors in marketing and communication.
Lenny's pursuit of higher education continued as he earned his Bachelor in Sciences of Communication from the Université de Montréal. This degree allowed him to explore various facets of communication theories and practices, establishing a robust base for his future career. Following this, he advanced his expertise by enrolling into the prestigious MBA ESG, where he pursued two Master of Business Administration degrees simultaneously. Lenny completed the first year focusing on Marketing & Communication and transitioned to the second year specialty in Marketing & Advertising. His commitment to learning and professional growth is evident through his dedicated educational pursuits that complement his work experience.
Professionally, Lenny Parado has held an array of influential roles that highlight his versatility and adaptability in the marketplace. He began his career as a Booking & Promotion Assistant for festivals and shows at Allo Floride, where he honed his skills in organization and event promotion. From there, he took on the role of Communication Project Manager for AccorHotels, managing the communications strategy for brands including ibis, ibis budget, and ibis Styles. Lenny’s role at AccorHotels allowed him to merge his communication skills with the hospitality industry, providing him with insights into customer engagement and brand management.
His journey continued as he worked as the Events & Product Manager at JUNART, which further strengthened his capabilities in managing comprehensive event projects. Lenny became proficient at coordinating various elements of events from planning to execution, ensuring that all aspects were aligned with client objectives. As a Sponsorship & Events Project Manager at AccorHotels, he cultivated partnerships and sponsorship opportunities that enriched the brand’s presence in the market.
In addition to these roles, Lenny has actively contributed to the arts community as the Co-founder and Member of the Org-Asthme Collectif. This involvement underscores his commitment to social causes and arts promotion, bridging his professional capabilities with personal passions. His experience as a Ski Instructor at the Fondation des Aveugles du Québec not only showcases Lenny's versatile skill set but also reflects his dedication to inclusivity and community service. Furthermore, serving as a Student Representative for Warner Bros. Entertainment provided him insight into the entertainment industry, allowing him to engage with various promotional strategies.
Throughout his career, Lenny Parado has demonstrated a strong ability to lead projects, forge relationships, and effectively communicate ideas. His diverse background allows him to approach challenges with a fresh perspective and implement innovative solutions. As he continues to evolve his professional journey, Lenny remains committed to delivering excellence in any capacity he occupies, with a particular focus on marketing, events management, and communication.
