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Leo Weir

Research Director - BARB, Audience Intelligence UK at Kantar Media

Leo Weir is currently the Market Data Lead at Channel 4, a position he has held since January 2025.2 Prior to this role, he served as the Senior Research Director for BARB (Broadcasters' Audience Research Board) in the Audience Intelligence UK division at Kantar Media, starting in February 2019.2

Weir brings over 20 years of media research experience to his roles, having worked on both agency and client sides. His career includes positions at notable organizations such as Channel 5, Mindshare, Accenture, and YouGov, where he was joint Head of Digital, Media and Technology Research before joining Kantar Media.1

At Kantar Media, Weir was part of an expansion of the BARB client service team, reflecting the increasing complexity of audience measurement in a multi-screen viewing environment. His role involved optimizing the core BARB household panel and ensuring its long-term health.1

Weir's LinkedIn profile indicates that he holds the professional designations CMgr (Chartered Manager) and FCMI (Fellow of the Chartered Management Institute), suggesting a high level of management expertise in his field.2

Highlights

Mar 29 · research-live.com
Publication Index - March of 2019 | Research live
Mar 19 · Research Live
Kantar expands Barb client service - Research Live
Mar 13 · kantar.com
Kantar Media expands BARB client service as audience ...
Daily Research News Online no. 27706 - Kantar Media Adds Three to BARB Client Service Team - Daily Research News Online

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Leo Weir
Leo Weir, photo 1
Leo Weir, photo 2
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Location

London, United Kingdom