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Leonardo De La Rocha

Dad, Mentor, Design leader, and Advisor. Ex-Spotify, Intuit, Facebook, Yahoo!

Leonardo De La Rocha is an engineer who transitioned to a design executive role, accumulating vast experience in tech through prominent roles at companies like Intuit, Facebook, Spotify, and Yahoo!. His career focus has been on building and managing Design, User Experience, and User Research teams in both B2B and intricate B2C environments, demonstrating a blend of structure and creativity in problem-solving.

Educationally, he studied Design Management with a concentration in Graphic Design, Interactive Media Design, and Computer Science at The Art Institutes and the University of Colorado Boulder, respectively.

Having served in leadership capacities such as Vice President of Design at SimplePractice, Global Head of Design at Spotify, and Creative Director at Facebook, Leonardo has exhibited a strong commitment to fostering design innovation, enhancing design culture, and ensuring design-centric product development that delivers significant value to customers.

Throughout his career, he has taken up advisory and strategic roles at various organizations including Bondadosa, neo.tax, and the Art Institute of Colorado Alumni Board. Leonardo De La Rocha's diverse professional background spans from being a Co-founder and Design+Dev lead at Associated Content, Inc. to roles like Product Design Manager at Facebook Business Products and Head of User Experience at Associated Content, Inc., showcasing his versatility in tech leadership.

Leonardo's expertise includes guiding and nurturing teams in Design, User Experience, and User Research to drive impactful and innovative solutions in tech spaces, especially within under-served technology sectors. His passion lies in cultivating a strong design culture, leading design teams, and spearheading design-led product development that resonates with end-users.

Leonardo De La Rocha
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Location

San Francisco Bay Area