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Leora Kelman

Principal at Boston Consulting Group (BCG)

Leora Kelman is a Partner at Boston Consulting Group (BCG), based in their Brooklyn office.1 She specializes in retail media and has extensive experience in personalization, digital marketing, and media monetization efforts for large-scale retail clients.1

As the North America topic lead for Retail Media at BCG, Leora has authored several research pieces on the subject, including:

  • "The $100B Media Opportunity for Retailers"
  • "How Retail Media is Reshaping Media"
  • "5 Things CPGs want from Retail Media"
  • "IAB Retail Media Measurement Guidelines Explainer"
  • "How Retail Media Can Top the CMO Agenda"1

Professional Background

Before joining BCG, Leora held diverse roles in different industries:

  • General Manager for Arcadia Growth, a social enterprise based in Nairobi, Kenya
  • Worked with Acne Studios, a Swedish fashion brand
  • Involved with Liberty & Justice, an ethical apparel start-up1

Education

Leora's educational background is impressive:

  • JD-MBA from Yale Law School and Stanford Graduate School of Business
  • BA in Economics-Philosophy from Columbia University, graduating summa cum laude1

Her unique combination of legal, business, and philosophy education likely contributes to her multifaceted approach to retail media and business strategy.

Highlights

Jun 13 · linkedin

It was a joy to speak with Kathryn Lundstrom and Brad Jakeman about our new retail media 3.0 research. We gave ADWEEK an exclusive view into some of the unpublished research, and Brad shared his distinctive CMO perspective. Conversation available here:

Jun 11 · linkedin

Watching and participating in the wild pace of change of retail media over the past few years has been incredibly rewarding, and I'm excited to share our latest research on Retail Media 3.0, and how we take this channel to the next level.

https://on.bcg.com/3yWo5Cd

Lauren Wiener, Brad Jakeman, and Mark Abraham a delight to work with you on this, as always!

Related Questions

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What is Leora Kelman's role in the retail media sector?
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Leora Kelman
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Location

New York, New York, United States