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le'Roy Benros

Founder: Big.Ass.Kids

le'Roy Benros is the founder and CEO of Big.Ass.Kids, a boutique music label and creative agency launched in 2021.13 With over 15 years of experience in the music industry, Benros has a diverse background that includes:

  1. Starting his career with internships at G.O.O.D MUSIC and TVT Music Publishing from 2006-2007.1
  2. Working as a senior talent booker for SOB's, where he booked concerts for artists like Kendrick Lamar, Chance the Rapper, and Kanye West.1
  3. Managing artists, releasing albums, and securing brand deals for clients.1

Big.Ass.Kids focuses on working with exciting new artists and cultural brands, aiming to introduce innovative approaches to music business strategy.1 The company has formed partnerships with:

  • ADA Worldwide, Warner Music Group's label and artist services arm, for global distribution.3
  • Complex Network's music site Pigeons & Planes for the "SEE YOU NEXT YEAR" emerging artist platform.3

Benros is known for his creative and proactive approach to the music industry. During the COVID-19 pandemic, he quickly adapted by creating the "Around the World, at Home" global virtual tour for his client Lion Babe.1

As of February 2025, Benros continues to lead Big.Ass.Kids, with recent LinkedIn posts hinting at upcoming projects and developments in the music industry.24

Highlights

Nov 7 · linkedin

At Big.Ass.Kids we know artists have a hard time finding team members and need affordable options for artist services such as rollout support, A&R admin help, and content creation.

On November 13th, we’re launching The Play.Ground by B.A.K Artist Services - a Global Sandbox of vetted music professionals and creatives for hire.

Artists from all over the world are always looking for help locally or abroad. We help assemble the right team to fit their needs within our freelancer community.

Interested in becoming a freelancer at The Play.Ground? Visit https://lnkd.in/eZ-53kU3

See you on 11.13.23

Related Questions

What inspired le'Roy Benros to start Big.Ass.Kids?
How did le'Roy Benros's experience at G.O.O.D Music influence his career?
What are some notable artists managed by le'Roy Benros?
How did le'Roy Benros adapt Big.Ass.Kids during the COVID-19 pandemic?
What are le'Roy Benros's favorite music genres or artists?
le'Roy Benros
le'Roy Benros, photo 1
le'Roy Benros, photo 2
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Location

New York City Metropolitan Area