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Letizia Marti
Strategic Sales Supply Side at impact.com
Professional Background
Letizia Marti is an accomplished professional with extensive experience in communication, marketing, and partnership development across diverse sectors including technology, savings, and lifestyle. With a career spanning over a decade, Letizia has built a robust portfolio that highlights her strategic insights and leadership capabilities. Currently, she serves in the Strategic Sales Trackonomics at Impact.com, lending her expertise to enhance sales strategies and drive growth through innovative approaches in digital marketing.
Prior to her current role, Letizia was a Global Account Director at Global Savings Group, where she characterized her proficiency in managing high-profile accounts and spearheading initiatives that align with the company's global vision. Her rapid ascent through the ranks of Global Savings Group showcases her exceptional capacity for nurturing client relationships and her strategic foresight in business development. Holding several positions within the company, including Account Director for Sports, Travel & Lifestyle, and Director of Partnerships, Letizia has made significant contributions to shaping the company's partnerships and creative solutions for clients.
Her earlier experience includes key roles in digital marketing, where she worked as a Digital Performance Executive at iProspect, focusing on affiliate and strategic partnerships. Additionally, she honed her skills as Affiliate Manager at VoucherCodes while being part of the Savoo.co.uk team as a Business Development and Account Manager, contributing to the company's expansion in Italy and Spain. Letizia's diverse backstory in the industry is a testament to her adaptability and insights into market dynamics.
Education and Achievements
Letizia's educational journey is a reflection of her commitment to excellence in her field. She achieved remarkable academic success, earning a perfect 100/100 in her Maturità linguistica from Liceo Classico Francesca Capece in Maglie, Lecce, which provided her with a solid foundation in classical studies and languages. Letizia then pursued advanced education at prestigious institutions, earning her Laurea Magistrale in Comunicazione d'impresa e marketing from Università degli Studi di Milano with an outstanding score of 110/110.
Her international outlook was further enhanced by an Erasmus program at Universitat Ramon Llull in Barcelona, where she studied at the acclaimed Facultat de Comunicació. This experience not only broadened her academic perspective but also enriched her appreciation for cross-cultural communications, an attribute that has served her well throughout her professional endeavors. Letizia concluded her academic journey with a Laurea triennale in Scienze della comunicazione from Università di Bologna, solidifying her foundation in communication sciences.
Notable Achievements
Letizia Marti is recognized for her groundbreaking contributions to digital marketing and partnership management. Her achievements reflect a blend of strategic thinking, innovative problem-solving, and determined focus on enhancing brand visibility and revenue growth for the companies she has been part of. Some of her notable achievements include:
- Successfully managing and growing global accounts at Global Savings Group, leading to enhanced business retention and expansion.
- Driving strategic partnerships that reinforced the company's portfolio, particularly in the competitive landscape of sports, travel, and lifestyle sectors.
- Leading digital marketing initiatives that increased client engagement and brand loyalty through sophisticated affiliate programs.
- Demonstrating a proven track record of increasing revenue and customer satisfaction through impactful marketing strategies and business development tactics.
- Leveraging her educational background to implement effective marketing and communication strategies that resonate with diverse audiences.
- Cultivating strong relationships with stakeholders and partners, resulting in collaborative projects that bring mutual success.
Through her broad spectrum of expertise, Letizia has established herself as a thought leader within the realms of communication and marketing, reinforcing her status through continuous learning and adaptation to the ever-evolving business landscape.
