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Leveena Sadanandan

SVP SME Marketing - Institutional Banking Group - SG & Regional - DBS Bank

Leveena Sadanandan is a seasoned senior marketing professional based in Asia with a vast background spanning various industries such as technology, fintech, financial services, broadcast, entertainment, and retail.

She has a proven track record in marketing leadership, strategic planning, digital marketing, market research & analytics, eCommerce, B2B & B2C, operating framework & efficiency, SEM & SEO, publisher engagement, developing platforms & capabilities, center of excellence & best practice, customer engagement, CRM, and integrated marketing.

Her educational background includes studying Graphic Design at LASALLE College of the Arts.

Leveena has held key positions in renowned organizations, serving as Head of Marketing and PR at GoNetZero™, SVP SME Marketing at DBS Bank, Head of Marketing at Grab Financial Group Regional, Head of Digital Paid Media (APJ) at PayPal, and in various roles at Microsoft, Visa, Fox Sports, and Tower Records.

She excels in navigating matrix organizations with global, regional, and local teams and is skilled at leveraging technology to drive digital initiatives, gain insights, and achieve business objectives through collaboration with cross-functional teams.

Leveena Sadanandan
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Location

Singapore, Singapore