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Lewis Iwu
Founding Partner at Purpose Union | Author of Words that Win | Keynote Speaker | Speaking Coach
Lewis Iwu is a prominent figure in the fields of social impact, public speaking, and strategic communications. He currently serves as the CEO and Co-founder of Purpose Union, a firm he established to help leaders and organizations deliver and communicate social and environmental impact.12
Professional Background
Lewis has an extensive career spanning various sectors:
Current Roles::
- CEO and Co-founder of Purpose Union (since January 2019)
- Trustee and Chair of Ethical Fundraising Committee at British Red Cross (since October 2018)
- Keynote Speaker at London Speaker Bureau (since February 2019)1
Previous Positions::
- Director at Finsbury (2017-2019)
- Director at Fair Education Alliance (2015-2017)
- Account Director at Brunswick Group (2013-2015)1
Expertise and Accomplishments
Lewis Iwu is renowned for his expertise in:
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Public Speaking and Debating: He is a former World Debating Champion and has coached England to win the World Championship in 2016.2
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Strategic Communications: Lewis advises CEOs, spokespeople, politicians, and high-profile individuals on their public performances, including speeches, debates, and media interviews.1
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Social Impact Campaigns: He has worked with influential organizations such as Unilever, Sky, the UN, Black Equity Organisation, F1, bp, Allen & Overy, Sanofi, and Pfizer.2
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Writing: Lewis is the author of "Words that Win," a book about winning arguments on social and environmental issues.12
Education and Recognition
- Holds a BA in Politics, Philosophy, and Economics from the University of Oxford
- Awarded an Honorary Doctorate from the University of East London in 2019 for his social justice work2
As a Keynote Speaker at London Speaker Bureau, Lewis Iwu regularly moderates and speaks on panels covering a range of issues, including education, skills, equality, and diversity.1
Highlights
Anyone who has been in one of my executive advocacy coaching sessions knows that I often refer to Michelle Obama's videos as a teaching aid. Why? Because she's arguably the best speaker of the 21st century.
Obama's speech this week at the Democratic National Convention 2024 was a masterclass in public persuasion strategy, planning and execution. Here are a few brief thoughts:
🗣 1. Obama occupying different speaking personalities We all have a default speaking personality - a firebrand, a conversationalist, a statesperson or a professor. The very best speakers embrace that default but also occupy other speaking "zones" because it makes your speech more interesting to listen to. Throughout the speech, Michelle Obama seamlessly transitions between being a Conversationalist, a Firebrand and a Statesperson. It's an incredibly dynamic and gripping speech because of it.
🗣 2. The use of humour She reclaims an insult from an opponent (Trump's disparaging argument that there are "Black jobs") and turns it against him:
"[Trump's] limited, narrow view of the world made him feel threatened by the existence of two hardworking, highly educated, successful people who happen to be Black. Wait, I want to know: Who's going to tell him that the job he's currently seeking might just be one of those 'Black jobs'?"
It's a great zinger. It takes power from the insult and it elevates both Barack and Kamala Harris simultaneously. It was also very funny.
🗣 3. Expanding circles Obama expands the circle of those who face bigger barriers. I've always coached speakers to control the size of circles on any given issue. This means leaving the audience in no doubt about the number of people a particular argument applies to. When making a point about social disadvantages, Obama deliberately expands the circle of people who face multiple hurdles in life, by saying: "She understands that most of us will never be afforded the grace of failing forward."
It's a line that, I would argue, acknowledges that the beneficiaries of a more just society are much larger than opponents of the DEI agenda would have people believe.
🗣 4. Obama's reframing intergenerational wealth There are also some smart reframing devices in this speech that help audiences to reconsider concepts or issues in a different way. For example, Obama makes the point that: "We will never benefit from the affirmative action of generational wealth". Using the logic used to attack affirmative action and applying it to intergenerational wealth causes audiences to pause and reflect on why inherited wealth creates unfair advantages. It's smart.
💡 Do get in touch for more information about SpeechMark, Purpose Union's Executive Advocacy practice, that works with business leaders, activists, philanthropists and politicians - [email protected].
https://lnkd.in/e5cneJhj
UK Riots
These past few days have been challenging. It's heartbreaking to see my parents, typically beacons of calm, joy and hope, feel anxious about the safety of their loved ones. My heart goes out to those who feel threatened and scared. These thugs don't represent the vast majority of this country and won't win.
I refuse to believe we cannot emerge stronger from this.
We have to build a better society that reframes the conversation about multiculturalism - one that proudly and persuasively makes the case for it with moral force and clarity.
For organisations navigating all of this, some thoughts:
▶ Communicate with empathy. Reach out to minoritised customers and colleagues to reassure them. Don't let the pursuit of perfection hinder your humanity.
▶ There is another story here (beyond the legal consequences rightly given to racist rioters) about deep-seated negative narratives about particular communities in Britain. How do we become better at challenging these narratives? What's your contribution? Think carefully about how your platform and products could help shift this narrative. Evaluate whether the platforms you associate with contribute positively or negatively to social cohesion. This, of course, includes social media.
▶ It's time to separate signal from noise and understand that the responsible business agenda is not a fad or too woke but is a permanent part of our social-political landscape. What businesses create, market, amplify or challenge directly affects people's lives and feelings of security.
We CAN use this moment to be better. We must.
To quote Dr King from one of his most powerful speeches:
🗣 "We shall overcome because the arc of the moral universe is long but it bends toward justice."
We will get through this, but it requires all of us to play our part.
