Suggestions
Lexi vonderLieth
VP of Partnership Marketing at Los Angeles Rams
Lexi Vonderlieth is a prominent figure in the sports marketing industry, currently serving as the Vice President of Partnership Marketing for the Los Angeles Rams. She is entering her sixth year with the organization and has played a critical role in shaping the Rams' brand strategy and partnership initiatives.
Professional Background
Before joining the Rams, Lexi Vonderlieth accumulated over 12 years of experience in advertising, working with notable agencies such as TBWAChiatDay, R/GA, and Media Arts Lab. Her focus was primarily on sports brands, where she contributed to campaigns for major clients like Gatorade and Beats by Dre. Lexi's expertise in brand strategy has been instrumental in executing innovative marketing campaigns that resonate with fans and partners alike.13
Education
Lexi holds a bachelor's degree in communications from Pepperdine University and an MBA from Loyola Marymount University. This educational background has equipped her with the skills necessary to navigate the complexities of sports marketing effectively.1
Personal Life
Residing in Los Angeles with her husband Paulo and their two young sons, Dylan and Lukas, Lexi is deeply rooted in the local community. She has a passion for sports that stems from her childhood experiences growing up with three brothers, which fostered her love for various athletic endeavors.1
Achievements
Under her leadership, the Rams have launched several successful marketing initiatives, including award-winning campaigns that highlight the emotional connection sports can create. Lexi's work has been recognized within the industry, showcasing her ability to drive engagement and relevance for the Rams on a global scale.23
Lexi Vonderlieth's combination of strategic vision, extensive experience, and personal passion for sports makes her a key player in the landscape of sports marketing today.
Highlights
When a concept (we've been wanting to do) aligns... and have partners willing to push the standard. Sleep Number worked with us to develop a concept that not only hits on the benefits of Sleep Number products... but did it through our player Jordan Fuller and his story. With such an innovative partner we wanted to visually bring this to life unlike anything we've seen. It was a fun one. Lindsey Schumer Emma McVay Marissa Daly Brittany Ramos Jennifer Prince Tyler Potts Margaret Plouffe Brittany Cipolla Kathryn Kai-ling Frederick Rachel Zisman Solo Koo https://lnkd.in/gSYe_vj2
