Sign In

Lexie Barnhorn

Head of Influencer Marketing @ Notion - Previously: Curology

Professional Background

Lexie Barnhorn is a dynamic professional in the influencer marketing arena, distinguished for her innovative approach and impactful campaigns. Currently serving as the Head of Influencer Marketing at Notion, Lexie has carved out a niche in the industry, merging creativity with strategic communication to drive brand engagement and growth. With an impressive career trajectory, Lexie's expertise has greatly influenced the marketing strategies of leading brands, most notably during her tenure at Curology.

At Curology, she held numerous roles, advancing from Influencer Marketing Associate to Director of Influencer Marketing. Her dedication and skills have seen her lead a team that successfully executed several high-profile campaigns, contributing to the brand’s evolution in the beauty and skincare market. Notably, Lexie's work on the 'Eggs Curology Journey' campaign not only won her a coveted Webby Award in 2019 but also showcased her capacity to blend storytelling with digital marketing effectively.

Lexie's creativity extends beyond her corporate roles; she is an accomplished content creator and influencer herself. With a significant presence on TikTok, where she shares her insights under the handle @notionhq, she engages with a wide audience, expanding her influence in the digital space and showcasing her expertise in strategic communication.

Education and Achievements

Lexie Barnhorn holds a Bachelor’s Degree in Strategic Communication with a co-major in Interactive Media Studies from Miami University. This educational foundation has equipped her with the necessary skills to navigate the fast-evolving landscape of digital marketing and influencer engagement. Additionally, she participated in the San Francisco Digital Innovations Program at Miami University, where she focused on digital marketing strategies, further enhancing her professional skill set.

Her academic training, coupled with her practical experiences, positions Lexie as a thought leader in the intersection of technology and marketing. This unique combination of knowledge has empowered her to create data-driven marketing strategies that resonate with diverse audiences, ultimately leading to higher engagement and conversion rates.

Notable Achievements

  • 2019 Webby Winner: Lexie's work on the Eggs Curology Journey campaign earned her a prestigious Webby Award, affirming her ability to craft compelling narratives in the digital sphere. This recognition is a testament to her innovative methods and the significant impact of her campaigns.
  • Growth in Influencer Marketing: As Lexie progressed at Curology, she played a key role in shaping influencer marketing strategies that not only boosted brand visibility but also fostered authentic connections with consumers. Her strategic insight has been pivotal in Curology's growth and its reputation as a leading skincare brand.
  • Leadership and Mentorship: Lexie's journey through various roles at Curology has illustrated her leadership capabilities. As a team lead and director, she has been instrumental in mentoring new talent within the influencer marketing space, helping them to develop their skills and navigate the complexities of digital marketing.

tags([

Highlights

May 7 · twitter

Rumors say you reach flow state https://t.co/whW75xjB6m

May 5 · twitter

Genuinely don’t understand why SF doesn’t have a cava. What did we do to deserve this.

Lexie Barnhorn
Add to my network

Location

San Francisco, California, United States