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Li Phua

Agile-certified business practitioner with interest in uncovering customer needs and developing new products

Li Phua is a professional with over 5 years of diverse experience in product management, marketing communications, and business strategy. They have worked in both start-up and corporate settings, bringing a wealth of knowledge and skills to their roles. Li is a certified Agile Project Management (PMI-ACP) professional and utilizes the Jobs-to-be-done theory to uncover customer and user needs. With a BBM degree featuring a double major in Corporate Communication and Marketing, Li is well-versed in the intricacies of these fields. They are fluent in both English and Mandarin. Li's educational background includes studying Bachelor of International Business at Rikkyo University (College of Business), BBM in Corporate Communications & Marketing at Singapore Management University, GCE 'A' Levels in Mathematics, Biology, and Chemistry at National Junior College, and GCE 'O' Levels at Nanyang Girls High. In terms of work experience, Li Phua has held key roles at reputable organizations such as Marketing & Growth Manager at CoinMarketCap, Senior Lead (New Sectors) at Singapore Economic Development Board (EDB), Account Manager at SimpliFlying, Marcomms Lead and Project Manager at SimpliFlying, and Associate at Weber Shandwick.

Li Phua
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Location

Singapore