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Liam Daly
Director of Sales AU/NZ - How Good Is Podcasting
Professional Background
Liam Daly is a highly experienced and accomplished digital media sales leader, with a rich background in developing sales strategies and leading teams to success. Over the past three years, Liam has contributed significantly to News Corp as both a Group Sales Manager and a Group Digital Specialist. In these leadership roles, he took on various responsibilities that went beyond traditional sales management. One of the most notable aspects of his tenure at News Corp was his commitment to building and guiding a team dedicated to achieving the company’s digital sales objectives. This focus on teamwork and leadership has played a crucial part in driving the company’s success in an ever-evolving digital landscape.
After a prosperous stint at News Corp, Liam further enhanced his business acumen by completing the Mark Ritson Mini MBA, a program that has empowered him with comprehensive marketing insights. This course not only broadened his knowledge but also refined his ability to engage with clients, facilitating more meaningful conversations that unveiled new revenue opportunities for News Corp. Liam's dedication to continual learning illustrates his proactive approach to both personal and professional development, which is crucial in the fast-paced world of digital media.
Currently, Liam is taking a well-deserved year-long sabbatical to travel the world with his wife—a journey that reflects his adventurous spirit and desire to experience diverse cultures. However, he is eagerly looking forward to returning to Sydney on January 3rd and commencing a new professional chapter starting January 13th.
Education and Achievements
Liam’s educational background is both diverse and relevant to his career in digital media and sales. He began his studies in Sport Development at Southbank Institute of TAFE, which provided him a foundational understanding of development principles applicable to various sectors. Furthermore, his time at Ipswich Boys Grammar School also prepared him for the rigors of both academic and practical applications in his later endeavors.
Liam possesses a Bachelor of Business with a focus on Advertising & Integrated Marketing Communications from Queensland University of Technology (QUT). This robust educational foundation underpins his expertise in digital media strategies, enabling him to effectively marry creativity with analytical thinking in sales and marketing.
His pursuit of knowledge did not stop there. Recently, Liam took on the challenge of the Mini MBA in Marketing led by the renowned Mark Ritson. This course was pivotal in expanding his understanding of complex marketing strategies and modern practices. Equipped with this newfound knowledge, he was able to facilitate better discussions with clients, thus crafting strategies that enhanced business growth prospects.
Notable Achievements
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Director of Sales AU/NZ at Acast: Currently serving in this capacity, Liam leads the sales strategies and operations across the Australia and New Zealand regions, showcasing his expertise in overseeing large sales teams to achieve significant results.
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Former Group Sales Manager & Digital Manager at News Corp Australia: In these roles, he was instrumental in creating a cohesive digital sales strategy that became a critical part of the organization’s revenue-generating efforts.
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Development of a High-Performing Team: At News Corp, Liam successfully built a team that consistently met and exceeded their sales objectives, a testament to his leadership and ability to inspire others.
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Expansion of Client Relationships: Following his completion of the Mini MBA, Liam positioned himself to uncover new revenue opportunities by engaging in deeper, more strategic conversations with clients, thereby increasing the overall value proposition for News Corp.
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Previous Roles: With significant previous experience at Acast, Allure Media, and w00t!media, Liam has honed his skills in various sales capacities, consistently focusing on digital media sales. His roles as a Senior Sales Executive and Media Planner/Buyer have equipped him with a versatile skill set applicable to multiple facets of sales and marketing in the media landscape.
