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Liam Hickey
Head of Automation JAPAC at Spotify
Liam Hickey is a highly experienced digital professional with a deep understanding of the media landscape. Over the years, he has built up an enviable portfolio of experience in strategy, sales, and product development. As Head of Automation ANZ at Spotify, he has proven himself to be a highly versatile and culturally savvy individual who is passionate about delivering innovative and profitable growth strategies. Prior to Spotify, Liam held leadership positions at Conversant Media, Triad Retail Media, and News Corp Australia, among others.
With a knack for building productive client relationships and an in-depth understanding of their objectives, Liam has consistently delivered outstanding results throughout his career. He is skilled in identifying emerging trends and has an impressive record of achievements in creating and implementing growth strategies tailored to the specific needs of clients.
Highlights
Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising.
Key takeaways included:
Spotify video increases brand uplift by 50%: This also marks a 23 percentage point increase compared to Spotify Audio. With consistently high Short Term Advertising Strength (STAS) scores across the board, the platform creates an appealing environment for advertisers, spanning both audio and video advertising formats.
Advertising on Spotify amplifies the impact of social media campaigns by an average of 28 points: With a significant increase in STAS scores when brands used a combination of platforms and given its high base scores for brand uplift, advertising on Spotify visibly augments social media campaigns.
30% of Spotify respondents reported experiencing a more positive mood: The increase in the number of people feeling great after listening to music is 12%. This figure is 2.5x higher in India where the number of people feeling great after engaging with the platform is 30%. The improvement in respondents reporting feeling great after listening to music is a 6% increase over the improvement in great mood on scrollable social experiences.
Read more here:
Google's decision to cancel the plan to kill off third-party cookies...
“Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time,” wrote Anthony Chavez, VP of Privacy Sandbox.
https://lnkd.in/gTrTbJ5k.
