Suggestions
Liam O'Cuinn
GTM & RevOps @ Userled - Delivering ABM experiences to key accounts at scale across their buyer journey
Liam O'Cuinn is currently serving as the GTM (Go-to-Market) and BizOps (Business Operations) at Userled, a company that provides personalized marketing solutions for enterprise teams.12 He joined Userled in October 2023 and is based in London, England.1
Prior to his role at Userled, Liam had a background in venture capital and private equity:
- He worked at AXA Venture Partners (AVP) from October 2019 to October 2023, progressing from Analyst to Associate.1
- At AVP, he was involved in the Growth Equity Fund, investing in high-growth technology companies across sectors like Fintech, Insurtech, Digital Health, and Enterprise Software.1
Liam's educational background includes:
- A BSc in International Management from the University of Bath (2015-2019), where he graduated with First Class Honours.1
- He studied at Wellington College, Berkshire, completing the International Baccalaureate with 42/45 points (2010-2015).1
In his current role at Userled, Liam is likely involved in developing and executing the company's go-to-market strategy, focusing on delivering account-based marketing (ABM) experiences to key accounts across their buyer journey. Userled specializes in providing personalized marketing solutions that help companies launch tailored campaigns for individuals, accounts, industries, and personas.2
Liam can be contacted via email at [email protected] or [email protected].3
Highlights
Person level identification across your digital presence is now live in the Userled platform. Identify and track individuals across your Website, Ads, Campaigns and Channels.
Ping me or the team if you want to find out more on how we do it.
After HubSpot's acquisition of Clearbit, seems their intentions are becoming more clear as product changes come into effect.
Clearbit 'Reveal' is no longer. (Unless you're a Clearbit Partner like Userled).
Now, only Clearbit 'Enrich' is available which make sense given HubSpot's stance.
A few companies have come to Userled recently asking for Clearbit 'Reveal' services which plug in nicely into our Inbound Website Personalisation platform.
How it works:
Userled understands the website visitor (using Clearbit) and changes the site to display the most high-converting website experience based on what we know about them:
- Firmographic (company, headcount, industry, sub-industry, technology stack)
- Behavioural (site visit frequency, clicks, time spent)
- UTM parameters (campaigns, source, term, medium, content, and custom query parameters)
^ Might be helpful for Marketing teams looking at Clearbit 'Reveal' but can't get their hands on it without a Clearbit Partner.
